Issue 45.60 - August 10, 2023

Talk Back to Television: Advertising Guru, Albert Thompson, on the Importance of Context

Talk Back to Television welcomes Albert Thompson, Managing Director of Digital at Walton Isaacson. In a rapid-fire show, Albert digs into the importance of CONTEXT as it applies to television advertising: If the ad (or the program containing the ad) isn’t in sync with the viewer AT THAT TIME, AT THAT PLACE (AND IN THAT MINDSET), it’s a wasted opportunity, wasted expenditure and probably annoys the viewer with the product being advertised.

Televisionation Archive: https://itvt.com/televisionation

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.