Issue 45.60 - August 4, 2023

Televisionation: Friday Fireside: Pearl TV Managing Director, Anne Schelle

The Friday Fireside welcomes Pearl TV Managing Director, Anne Schelle, who gets under the hood (in plain English, by the way) on both the consumer and business models for ATSC 3.0. We talk about the immediate revenue available through datacasting, and the television viewing experience in 2024/2025.

Televisionation Archive: https://itvt.com/televisionation

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.