Issue 45.65 - August 24, 2023

Talk Back to Television: App Science’s Helen Lum on Taking a Mobile-First Approach to Cross-Platform Analytics

Talk Back to Television welcomes Helen Lum, Executive Vice President of App Science. Helen tells us how App Science takes a mobile-first approach to advanced cross-platform analytics with their proprietary 55MM People-Based Household Graph—to provide brands and platforms with audience-measurement solutions that empower confidence for advertising transactions and outcomes. And perhaps the best part, App Sciences’ Natural Language Processing capabilities (NLP) provide automated analysis of metrics within the dashboard, making it easier for media agencies and brands to connect the dots within their data sets.

Televisionation Archive: https://itvt.com/televisionation

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.