Talk Back to Television welcomes Michele Fino, Head of Branded Entertainment for Crackle Connex, part of the Chicken Soup for the Soul group. Michele takes us through the strategy of using “Other People’s Money” to bring highly engaging entertainment to Crackle, pre-paid by the sponsors. And then extending that engagement as she does with “Just For Kicks,” brought to life by producer/director Rhyan LaMarr and entrepreneur Antoine Wade.
Today, November 2nd (2:00PM Eastern/11:00AM Pacific).
Today's get-together is sponsored by Origin. It will feature an all-star panel discussing political advertising and the impact of the 2024 elections on the television and advertising industries. The panel will be guest-moderated by Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, and will include Ann Hailer, President of Broadcast at Locality; Bill Day, SVP at Magid; Evan Tracey, SVP of Republican political advertising agency, National Media Research Planning and Placement (NMRPP); Fred Godfrey, Co-Founder and CEO of Origin; and Mark Jablonowski, President of DSPolitical, the Democratic-leaning politics and public affairs division of Optimal.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. We also offer many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.
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