Issue 46.06 - November 3, 2023

TVOT CONNECT ATTENDEES!

We Had a Great Live Conversation!


Topic: Politics & TV Advertising

Today's VERY FULL get-together (many more than pictured above) was sponsored by Origin. It featured an all-star panel discussing political advertising and the impact of the 2024 elections on the television and advertising industries. The panel was guest-moderated by Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, and included Ann Hailer, President of Broadcast at LocalityBill Day, SVP at MagidEvan Tracey, SVP of Republican political advertising agency, National Media Research Planning and Placement (NMRPP)Fred Godfrey, Co-Founder and CEO of Origin; and Mark Jablonowski, President of DSPolitical, the Democratic-leaning politics and public affairs division of Optimal.


COMING UP!

11/16: Colin Dixon's New Research "Follow the Money" - Free Required Registration:  https://tinyurl.com/j9we2e7e

WATCH ON-DEMAND

Televisionation Friday Fireside: AIDA Content Management’s Peter Flood on Metadata and AI

 

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.


The Friday Fireside welcomes our friend and industry-veteran, Peter Flood, CEO of AIDA Content Management. After guiding us through the value and utility of Metadata, Peter takes us through AIDA’s use of traditional Machine Learning and Generative Artificial Intelligence to turn television metadata into a programming tool that will stay at least one step ahead of viewers of short-form content.

Televisionation Archive: https://itvt.com/televisionation

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About ITVT and TVOT


Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. We also offer many other services. (please see the graphic above). 


For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.

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