Issue 46.12 - November 13, 2023

This Thursday: TVOT CONNECT Explores Search and Discovery’s Impact on Streaming Monetization

–Will Feature Exclusive New Research from nScreenMedia

–Register for Your Free Pass Here: https://tinyurl.com/j9we2e7e (Zoom Registration Required)

Our next TVOT CONNECT virtual event will take place this Thursday, November 16th (2:00PM Eastern/11:00AM Pacific). Register for your free pass here: https://tinyurl.com/j9we2e7e (Zoom registration required).
Here’s more on this Thursday’s get-together: SVOD providers are raising prices and cutting content in a bid to make their D2C services profitable. However, investing in search and discovery can boost engagement and cut churn from record levels without viewer pain. It can also boost engagement by 30+%, a huge revenue booster for ad-supported services. In this session, we’ll explore how to make search and discovery work harder for streaming TV services: the session will begin with Colin Dixon, Chief Analyst at nScreenMedia, presenting new research from his “Follow the Money” series; this will be followed by a discussion with Chris Ambrozic, GM of Discovery, and Matt McSweeney, VP of Sales at TiVo/Xperi.

About TVOT CONNECT:

TVOT CONNECT is a new, online, TV-industry membership community from ITVT/TVOT and nScreenMedia that aims to encourage conversation, debate, networking and collaboration across all sectors of the advanced-TV space. The membership fee is $40 per month or $400 a year. Check here for benefits of being a member! https://tswedlow.gumroad.com/l/TVOTConnect

TVOT CONNECT sessions take place on Thursdays at 2:00PM Eastern/11:00AM Pacific using Zoom. Members first have an opportunity to briefly introduce themselves, their current work and their areas of expertise; this is followed by an interview with one or more prominent industry leaders, featuring audience Q&A; finally, members are able to access discussion rooms where they can share their thoughts on the day’s interview and network with their peers.

In addition, one session per month features the presentation of new, original research by Colin Dixon, Founder and Chief Analyst of nScreenMedia.

CONNECT!

Please contact Tracy Swedlow (tracyswedlow@gmail.com), if you’d like to speak or sponsor.

About TVOT Studios, ITVT and TVOT

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).

For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.