Issue 46.20 - December 4, 2023

This Thursday: TVOT CONNECT Explores How to Monetize Content, with Google’s Ben Serridge


Our next TVOT CONNECT virtual event will take place this Thursday, December 7th (2:00PM Eastern/11:00AM Pacific). Register for your free pass here:  https://tinyurl.com/yc2j4r6w (Zoom registration required).


Here’s more information on this Thursday’s get-together: In conversation with nScreenMedia Chief Analyst, Colin Dixon, Google’s Ben Serridge, who leads the Content and Monetization team for Google TV, will discuss how to use the TVOS to boost revenue from your content.


Topics to be addressed include:

  • Paid promotion in the interface
  • How great metadata is critical to being found
  • Search optimization and voice discovery
  • Recommendations
  • Launching a FAST channel
  • Preferred placement in the guide (interface)
  • The value of being “above the fold”


About TVOT CONNECT:


TVOT CONNECT is a new, online, TV-industry membership community from ITVT/TVOT and nScreenMedia that aims to encourage conversation, debate, networking and collaboration across all sectors of the advanced-TV space. The membership fee is $40 per month; however, the initial sessions are being offered to ITVT and nScreenMedia readers free of charge (visit our membership page here).


TVOT CONNECT sessions take place on Thursdays at 2:00PM Eastern/11:00AM Pacific using Zoom. Members first have an opportunity to briefly introduce themselves, their current work and their areas of expertise; this is followed by an interview with one or more prominent industry leaders, featuring audience Q&A; finally, members are able to access discussion rooms where they can share their thoughts on the day’s interview and network with their peers.


In addition, one session per month features the presentation of new, original research by Colin Dixon, Founder and Chief Analyst of nScreenMedia.https://itvt.com/tvot/


Note: our next in-person TV of Tomorrow Show event, TVOT SF 2024, will take place March 27th-28th: view the announcement here: https://itvt.com/tvot/


CONNECT

Tracy Swedlow (tracyswedlow@gmail.com), if you’d like to speak or sponsor.
 

TVOT CONNECT - Be there live. Next session is 12/7 with Ben Serridge, Google!
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Have questions about speaking or sponsorship opportunities? Contact us: (415) 608-4766 or tracyswedlow@gmail.com


TVOT SF 2024 will feature approximately 150 speakers, including such luminaries as:
 

Adam Ware, SVP, Growth Networks Group, Sinclair
Albert Thompson, Managing Director of Digital, Walton Isaacson
Ann Hailer, President of Broadcast, Locality
Anne Schelle, Managing Director, Pearl TV
Anthony Iaffaldano, VP of Sales Marketing and Insights, Fandom
Bill Hague, EVP, Magid
Brittany Bahlert, Content Commerce Lead, Walmart
Chris Pizzurro, Principal, Leap Media
Clayton Banks, CEO, Silicon Harlem
Damian Pelliccione, CEO, Revry
Dave Morgan, CEO, Simulmedia
Debi Pomerantz, Former SVP of Global Research and Consumer Insights, Discovery
Diana Horowitz, CRO and Co-COO, Driver Studios
Edward Trujillo, SVP of Brand Solutions, MarketCast
Evan Adlman, EVP of Commercial Sales and Revenue Operations, AMC
Helen Katz, EVP of Research, Publicis
Howard Shimmel, Founder, DatafuelX
Ian Baer, Founder and Chief Soothsayer, Sooth
James Lance Taylor, Professor, University of San Francisco
Jed Meyer, SVP/Media Solutions Leader, Kantar
Jesse Redniss, CEO, Qonsent
Jon Giegengack, Principal, Hub Entertainment Research
Jon Swartz, Senior Reporter, Dow Jones/MarketWatch
Josh Chasin, Chief Measurability Officer, VideoAmp
Julian Zilberbrand, Former EVP of Advanced Television, Paramount
Kate Sirkin, EVP of Global Data Partnerships, Epsilon
Keith Kazerman, President of Streaming, Locality
Leslie Wood, Chief Research Officer, iSpot.tv
Liz Huszarik, Managing Partner, Maverix Insights & Strategy
Mari Tangredi, SVP of Global Partnerships, Cadent
Mark Hoebich, EVP, Luminate
Michael Cerda, Chief Product Officer, Streaming, TelevisaUnivison
Michael Nagle, GM of Streaming, USA Today News and USA Today Sports
Michael Strober, EVP/CRO, Nexstar
Michele Fino, Head of Branded Entertainment, Crackle
Nick Colsey, VP of Business Development, Sony
Pat LaPlatney, Co-CEO and President, Gray Television
Pete Doe, Chief Research Officer, Nielsen
Princell Hair, President, Allen Media Broadcasting
Rick Ducey, Managing Director, BIA Advisory Services
Rob Jayson, EVP of Insights and Analytics, USIM
Rob Weisbord, CRO/President of Broadcast, Sinclair
Tameka Kee, Deputy Managing Director, CIMM
Tara Franceschini, Head of Industry Strategy, Media and Entertainment, LiveRamp
Tim Hanlon, CEO, The Vertere Group
Yan Liu, CEO, Tvision

 

About TVOT Studios, ITVT and TVOT


Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above). 


For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.

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