March 11, 2025 - Issue 48.55

TELEVISIONATION

THE SWEDLOW SHOW: Josh Chasin on Measurement: Insights on KnotSimpler, VideoAmp, and the Future of Cross-Media Metrics

Josh Chasin, now an independent consultant, discusses his new venture, Knot Simpler. He not only explains the branding process behind KnotSimpler, but also highlights his work at VideoAmp, emphasizing the shift from traditional cross-platform measurement to advanced targets and first-party data. He details his involvement with Aquila, the ANA’s initiative to implement the World Federation of Advertisers’ cross-media measurement construct using virtual IDs. Chasin also touches on the evolving role of identity in audience measurement and the impact of emerging privacy laws. Ths is a “master class” on the current state and future of measurement from one of the industry’s most well-respected observers, but from the inside.

https://itvt.com/televisionation

COMPOSITION IN CLOUDS - TRACY SWEDLOW

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source and curated community focusing on the rapidly emerging medium of multiplatform, broadband and interactive television (ITV).

TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences in San Francisco and New York City focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TMRW RETREATS and TVOT STUDIOS CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.

For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.

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