Issue 45.84 - September 27, 2023

THURSDAY’s TVOT CONNECT Features Rick Mandler Discussing Effectv’s New TV Viewership Report

Register for Your Free Pass Here: https://tinyurl.com/45zx2yex (Zoom Registration Required)

The next TVOT CONNECT will take place this Thursday, September 28th (2:00PM Eastern/11:00AM Pacific). Register for your free pass here: https://lnkd.in/gtZ2KYaB (Zoom registration required).

Thursday’s get-together will see special guest, RICK MANDLER, Head of Marketing, Insights and Client Experience at Comcast Advertising/Effectv, joining co-hosts, Tracy Swedlow of ITVT/TVOT and Colin Dixon of nScreenMedia, to talk about the latest “Effectv TV Viewership Report,” which is scheduled for release that same day.

About TVOT CONNECT

TVOT CONNECT is a new, weekly, online, TV-industry membership community from ITVT/TVOT and nScreenMedia that aims to encourage conversation, debate, networking and collaboration across all sectors of the advanced-TV space. The membership fee is $40 per month; however, the initial sessions are being offered to ITVT and nScreenMedia readers free of charge (visit our membership page here).

TVOT CONNECT sessions take place on Thursdays at 2:00PM Eastern/11:00AM Pacific using Zoom. Members first have an opportunity to briefly introduce themselves, their current work and their areas of expertise; this is followed by an interview with one or more prominent industry leaders, featuring audience Q&A; finally, members are able to access discussion rooms where they can share their thoughts on the day’s interview and network with their peers.

In addition, one session per month features the presentation of new, original research by Colin Dixon, Founder and Chief Analyst of nScreenMedia.

Announcing TVOT SF 2024 and the 20th Annual Awards for Leadership: March 20th-21st

ITVT is pleased to announce that our next TV of Tomorrow Show event, TVOT SF 2024, will take place in San Francisco, March 20th and 21st. The show will include the presentation of the 20th Annual Awards for Leadership in Interactive and Multiplatform Television—nominations for which are now open: click here to view Awards categories; and click here to submit your nominations.

The show will once again take place at the General’s Residence in Fort Mason, directly overlooking Alcatraz Island and the San Francisco Bay, and just a short distance from Fisherman’s Wharf, Ghirardelli Square and many other famous San Francisco attractions, as well as multiple world-class hotels. Conveniently located, yet far removed from the hustle and bustle of downtown San Francisco, this venue offers a uniquely intimate, inspiring and pleasant space in which members of the TVOT community can catch up with old friends and associates, make new contacts, and pursue new business opportunities.

TVOT events are distinguished above all by the quality of the speakers they attract and by the groundbreaking discussions and new ideas that those speakers generate and inspire. As always, our upcoming San Francisco show will offer the chance not just to hear from, but to meet and interact with, the people who are shaping the future of the television and advertising industries. TVOT SF 2024 will bring together 150+ prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NEXTGEN TV, FAST, AVOD, SVOD, AI, interactive programming, shoppable TV and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.

TVOT offers sponsors a range of innovative and effective ways to drive awareness of their brand (see below for more information). We are pleased to announce that Driver Studios, Leap Media, Luminate, Qonsent, Centriply and Breakaway Communications have already signed on as sponsors.

We’ll be announcing TVOT SF 2024’s speakers and sessions in the coming weeks and months; however, to give you a sense of the unparalleled quality of TVOT’s speaker line-up and editorial agenda, here are links to:

TICKETS NOW ON SALE!

Seating is limited, so we strongly encourage you to register as soon as possible. To purchase your tickets, click here.

SPONSORSHIP OPPORTUNITIES

TVOT SF 2024 offer multiple sponsorship opportunities, each designed to ensure maximum marketing exposure for your company–at the event itself, in our ITVT newsletter and our Televisionation podcasts and our new TVOT CONNECT community, and on our Web sites and social media channels. As a sponsor, you have such options as:

Moreover, we are very open to working with your marketing department to devise creative, custom sponsorship packages that are tailored to your company’s specific communications needs.

If you would like to find out more about sponsoring TVOT SF events, email us at tracyswedlow@gmail.com or call 415-608-4766.

SPEAKING OPPORTUNITIES

We are now accepting speaker/panelist proposals, and welcome your suggestions for topics you would like to see covered on the event’s schedule. Uniquely among conferences, TVOT features an agenda that is developed through ongoing dialog with the industry. Please contact Tracy Swedlow, at tracyswedlow@gmail.com or 415-608-4766, to discuss your proposal. Also, please note that ITVT is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.

TOPICS IN FOCUS

The ITVT editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the ITVT newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT SF 2024 can be found here.

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. We also offer many other services. (please see the graphic above).

For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.