DAILY SCOOP

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

Also: Michigan executives issue statement against voting bills, Facebook lets users consult oversight panel about content removal, Disney Parks introduces more inclusive dress code, and more.

SOCIAL MEDIA

Steak-umm goes knives out with its combative Twitter strategy

The frozen meat brand recently made waves with its attack on celebrated astrophysicist Neil DeGrasse Tyson, showing that brands can get plenty of love for popping off.

MEASUREMENT

How to measure your organizational authenticity

Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.

TELL ME ABOUT IT

Does the PR industry have an image problem?

PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.

DOWNLOAD DIGEST

Top industry resources for comms pros for Spring 2021

We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. Be sure to check out our full list.

DAILY SCOOP

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

Also: U.S. colleges disagree on vaccine requirements, Uber addresses driver shortage with new incentives, Bitcoin exchange CEO issues warning to industry, and more.

THE WORKPLACE

How to develop a winning culture in a distributed workforce

As hybrid workplaces become more common—and remote work gains momentum, here’s how you can ensure your organization still builds a close community.

WRITING & EDITING

A wonderful bundle of guidance for enduring editorial excellence

Grab a career’s worth of advice from a slew of accomplished writers, editors and storytellers.

MEDIA RELATIONS

3 tips for building better relationships with reporters

By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.

DAILY SCOOP

Boeing touts transparency with move to ground aircraft, U.S. adults support voluntary digital vaccine passports, and Clubhouse invites scrutiny with data leak response

Also: Amazon responds to warehouse union vote, journalists call out Insider’s methods for measuring story performance, study finds Facebook ads may still violate labor laws, and more.

THE BUSINESS MIND

3 major types of financial statements comms pros should know

Quarterly reports are a treasure trove of information for communicators and PR pros. Here’s how to find the data you need when analyzing the numbers.

MEDIA RELATIONS

Which personality tendency makes the best communicator?

The New York Times best-selling author Gretchen Rubin explains the core personality characteristics that make us who we are, and how awareness of our tendencies can help us create the life we want.

SOCIAL MEDIA

How to use TikTok in your content strategy and prove ROI

The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.

LEADERSHIP COMMUNICATIONS

How women leaders are set to soar in a post-pandemic world

Top communicators from Methodist Le Bonheur Health, Con Edison, CBRE and Bristol-Meyers Squibb share how they are thinking about leadership and gender in the months ahead.