PR INDUSTRY

Pitchin’ and Sippin’ with Ragan’s CEO

Diane Schwartz shares about cultivating meaningful relationships with reporters, the rise of ‘mixternal’ relations, and the future of PR.

DAILY SCOOP

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.

MEDIA RELATIONS

4 reasons why PR pros should invest in a media database

Here’s what the tool can offer to PR pros looking to find the right reporter for their pitch—and maximize their precious time.

DAY IN THE LIFE

For communicators, empathy is a superpower

President for Bellmont Partners Brian Bellmont shares his tips and tactics for success amid a resurgent economy in our latest in the ‘Day in the Life’ series.

WELLNESS

Should we focus on 'mental health' in the workplace?

Workers don’t need performative shows of support. Listen to their problems, home in on specific challenges they’re facing, and prioritize genuine connectivity and camaraderie among your team.

DAILY SCOOP

Olivia Rodrigo promotes vaccines at White House, diverse boards see more revenue growth, and Facebook defends CrowdTangle restructuring

Also: Triller launches contest to hire resident DJ, Norwegian Cruise Line sues Florida, and Coca-Cola tweaks Coke Zero formula.

STORYTELLING

How communicators use podcasts to have conversations about thought leadership

Nicole Christie, senior writer and producer at Microsoft, weighs in on the trend of corporate thought leadership podcasts ahead of Ragan’s Social Media Conference.

WINNING CAMPAIGNS

National Geographic’s integrated campaign around Earth Day generates more than 1,000 stories

Its campaign featured Q&As with Jane Goodall and led to thousands of stories. This earned first prize in the Entertainment Campaign category of Ragan’s PR Daily Awards.

PR INDUSTRY

Survey: Communicators more valued than ever before

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.

SOCIAL MEDIA

5 things you must cover in your social media guide

When outlining the voice and branding of your social media channels, here are some essential elements to consider.

DAILY SCOOP

Harvard responds to high-profile Black faculty resignation, consumers request data collection reform, and VMI navigates sexual misconduct claims

Also: Grubhub launches guarantee to protect restaurants, Boeing discloses manufacturing problems, and Burger King employees in Nebraska make headlines with mass exodus.

MEDIA RELATIONS

3 tips for irresistible email pitches

Need a quick PR win? Here’s how to get your pitches read and score more media coverage.

RAGAN AWARDS

Announcing Ragan’s 2021 CSR & Diversity Awards finalists

Congratulations to these powerful communications professionals and teams.

THE WORKPLACE

Report: 39% of employers will dismiss workers who refuse to return to the office

Company leaders cite a dip in productivity and the need for in-person collaboration as top reasons for the ultimatum.