"Jack-of-all-trades, master of none": Mashable was sold to Ziff Davis for $50 million, a fifth of its one-time value. Former employees say the company lost its editorial focus, fumbled its pivot to video and overspent.
With publishers providing more than just traditional news products, it's become a competitive advantage for them to ensure a good customer experience across all of their offerings. That's where the chief customer officer, a role that is becoming increasingly common at U.K. publishers, comes in.
"You have to invest in your brand." GE's Beth Comstock, who is leaving the company at the end of the year, reflects on her time at GE and discusses issues the industry faces today.
AJ+ built its brand on Facebook with short videos covering politics, international news and social issues. Now, it's shifting away from videos that perform well in news feeds, focusing on episodic franchises, investigative series and explanatory content for YouTube.
Amazon's advertising offering has expanded to a $1 billion-plus business this year. Here's everything you need to know about it.
Don't miss next month's Digiday Marketing Summit, where attendees will hear from brands such as McDonald's, Johnson & Johnson, Sprint and much more as they share how they are marketing in a platform world. Join us in the Bahamas from Dec. 5 - 7.
Join Visual IQ's CMO, Wayne St. Amand to learn about how marketing intelligence lets you optimize budget across touchpoints while helping to orchestrate complex consumer experiences that drive business results. Sponsored by Visual IQ.
