There’s an evolving fashion readership. They don’t just want to look at pictures, whether they’re personal style or runway images. They want to read something in-depth that otherwise may not have been obvious. They really are searching for more than just what so-and-so is wearing or the pictures from the latest Gucci show. | | Julie Zerbo of The Fashion Law | | | | “There’s an evolving fashion readership. They don’t just want to look at pictures, whether they’re personal style or runway images. They want to read something in-depth that otherwise may not have been obvious. They really are searching for more than just what so-and-so is wearing or the pictures from the latest Gucci show.” |
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| rantnrave:// On JULY 3rd, VETEMENTS will present its debut couture collection as a guest member of the CHAMBRE SYNDICALE, haute couture’s governing body. While the label’s inclusion isn’t so surprising given its heightened profile and design pedigree, it does not produce your typical couture fare, grounding itself instead in post-MARGIELA conflations of the banal and the exquisite and exaggerated silhouette play. Over the weekend, in interviews with THE CUT and the WALL STREET JOURNAL, designer DEMNA GVASALIA and his brother GURAM, VETEMENTS’ CEO, revealed exactly how atypical a show they have planned for us. The collection they’ll show is comprised entirely of collaborations with labels the VETEMENTS collective admires, ranging from CARHARTT, to JUICY COUTURE, to COMME DES GARÇONS. As GURAM puts it to the WSJ, "This collection is an homage to the industry. It’s saying thank you for everything it’s given us and paying respect to the brands that inspired our products.” It’s VETEMENTS' version of DAFT PUNK’s “Teachers,” a track from their first album shouting out all the DJs and producers who’d influenced their music, and a statement in favor of cooperation, exchanging culture and expertise, the belief that we can achieve more together -- eerily on the nose in BREXIT's wake. The collection's concept is exciting, but the label’s decision to expose it in such detail a week before the show is even more so, flying in the face of fashion media trends. While some labels are putting embargoes on the release of imagery before shows, VETEMENTS' is happily explaining that next week you'll see evening gowns made of the vibrant velour popularized by JUICY COUTURE's tracksuits. The lack of interest in gimmicky media manipulation (which, okay, is a PR move itself) speaks to a confidence in the product. So does their wholesale strategy, examined in-depth at LOOSE THREADS. While the rest of the industry is fretting over perceived customer demand for constant newness, VETEMENTS actually wants their products sitting in shops longer. This encourages retailers to take a more active role in brand-building and selling, discourages discounting, and also gives shoppers time to talk themselves into a considered purchase rather than an impulse buy they're more likely to regret. VETEMENTS' success is due in part to deep collaboration between vendor and label... Thank you to THE FASHION LAW's JULIE ZERBO for participating in the latest FashionREDEF Q&A. We talk FTC violations, counterfeiting, being bored of fashion, and more... Taking BILL CUNNINGHAM's passing harder than I would've guessed. He found a way to be happy in a world that makes that very difficult. Spoiler: trick seemed to be having no use for money. | | - Adam Wray, curator |
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| The Fashion Law's Julie Zerbo talks us through the murky world of FTC violations and counterfeiting and chips in ideas on how to fix the fashion industry. | |
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Years before his label amassed a big sneaker fan base, Rick Owens remembered a time when shoes were still unfamiliar territory. "Like I've done with everything in my life, you fake it until it comes true," the designer said in an exclusive interview with Footwear News. | |
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There's a great piece in the Wall Street Journal called The Cult of Vetements, a detailed look at the Paris-based fashion brand that has, since 2014, been the talk of the industry. The piece goes into detail about the brand's pricing, production and distribution model, the latter of which has been vastly under-appreciated among all of the hype. | |
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The race to run the world's biggest sports brand is now a three-way contest. Nike Inc. Chief Executive Officer Mark Parker isn't going anywhere just yet, but an April shakeup in the executive ranks has set off speculation that an internal battle is brewing for the opportunity to succeed him. | |
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In some of the world’s largest luxury markets, economic inequality is rising. Should brands be worried? | |
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My now-husband and I were on our third date-five years ago this week-when Bill Cunningham took our photo. For nearly 40 years, Cunningham-who died on Saturday at the age of 87-pedaled around New York City on a bicycle, snapping photographs of people on the streets. | |
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If you purchase La Roche-Posay sunscreen this summer, it may come with a complimentary device that looks something like a heart-shaped Band-Aid. But it's even thinner-half the width of a human hair-and unlike a Band-Aid, it contains miniature electronics that connect to your smartphone and monitor your sun exposure in real time. | |
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It is not often that foreign publications wade into the thicket of an American presidential election and accuse a candidate of misogyny and hate speech. It is even rarer for a foreign fashion magazine to do so. | |
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Converse says its popular Chuck Taylor sneakers have many distinctive marks. And it has taken to the courts to block other companies from selling shoes with a similar look. But on Thursday, an international trade commission said that not all parts are protected by trademark, handing several major companies, including Walmart, a win. | |
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The actress drew upon her own harrowing modeling days to get into character for her dark new thriller. "Those dumb videos where Gigi and Kendall jump around a hotel room is bullshit," she says. | |
| The Off-White designer opens up about his lasting impact. | |
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The streets felt emptied Saturday afternoon, after the news broke that Bill Cunningham would no longer be out in them, taking photographs of people and their clothing. Cunningham died at the age of 87, apparently about as well as one could have hoped-quickly, after a stroke, less than three weeks after his last set of photos had run in the New York Times. | |
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It's practically a fashion trend itself. In the past few years, startup clothing and home goods retailers have taken to a peculiar naming convention: linking two nouns with &, + , as well as the word "and." Mott & Bow. Bindle & Keep. Wolf & Shepherd. | |
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Peer-to-peer marketplace Poshmark’s core business is simple: sellers list unwanted, gently used items for sale on the app, which customers then browse and buy. Poshmark then handles the logistics around shipping, returns and merchandise disputes. | |
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When was the last time you turned down a dress that made you look great and feel even better, simply because it was constructed with a questionable poly-blend? Never? I get it. We live in our clothes. Yet we're not educated on what those clothes are made of, and why that matters, or if it matters at all. | |
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