Advertising, marketing, has always been about capturing attention and influencing attitudes and behaviors. Despite the tactical changes driven by technology over the last period in time, the fundamental truth, the fundamental intent, hasn't changed. We can use that power for good or we can use it for ill. | | | | | Watching you, watching me. (Yong Thye) | | | | | | “Advertising, marketing, has always been about capturing attention and influencing attitudes and behaviors. Despite the tactical changes driven by technology over the last period in time, the fundamental truth, the fundamental intent, hasn't changed. We can use that power for good or we can use it for ill.”
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| | rantnrave:// Last month, LONDON mayor SADIQ KHAN banned a Tube ad deemed to be promoting unhealthy body image ideals. Said KHAN of the ban, "Nobody should feel pressurized, while they travel on the Tube or bus, into unrealistic expectations surrounding their bodies.” Most would agree with him there, but not everyone thinks ad bans are the right tactic to address the issue. For the latest FashionREDEF Q&A, we spoke to SETH MATLINS, former marketer and driving force behind the TRUTH IN ADVERTISING ACT, to discuss the efficacy of ad bans, the responsibility advertisers have the public, and the importance of media literacy. I used to be against ad bans. My thinking was that it would be impossible to ban every ad that encourages the pursuit of unrealistic ideals, so teaching children how to interpret and understand advertising from a young age would be a better use of time and energy. MATLINS may have convinced me otherwise, though... As the roiling fever dream that is the REPUBLICAN NATIONAL CONVENTION unspools in ever-less-predictable ways, at least one thing still makes sense: humans love buying commemorative t-shirts. BUZZFEED's BIM ADEWUNMI chats with a merch vendor in CLEVELAND for the convention and learns a bit about the business of hawking slogan tees on the campaign trail. Turns out TRUMP gear is popular, but not as popular as OBAMA FALL/WINTER 2008, and both are miles ahead of HILLARY. Experience might make one fit to govern, but it doesn't move units... NYC label NOAH, founded by ex-SUPREME designer BRANDON BABENZIEN, is offering TRUMP supporters full refunds... Meanwhile, GUCCI is helping TRUMP stay rich... The million dollar selfie. Don't hate the player, hate the game? | | | - Adam Wray, curator |
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| Marketer Seth Matlins on the damage done by advertising that enforces unrealistic beauty ideals and how the Truth in Advertising Act hopes to generate positive change. | | |
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| It's Sunday night in Cleveland, Ohio, and my press credentials are banging against my chest as I walk. All over town I see other chests - in blazers and blouses, among other sartorial choices - adorned with laminated passes in 36-point font. | | |
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| In this first instalment of the The Lotta-Delphine Complex, 032c talks to Delphine Arnault. | | |
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| Six years ago Maura Horton, a housewife in Raleigh, N.C., received a call from her husband, Don, the assistant football coach at North Carolina State. He was on the road for a game and having so much trouble buttoning his shirt, he had to ask a player (Russell Wilson, now the quarterback of the Seattle Seahawks) for help. | | |
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| Tiffany chief executive Frederic Cumenal shares his plans for remaking the 179-year-old jewellery house along with its new advertising campaign, conceived by Grace Coddington. | | |
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| Hobbled by self-inflicted wounds and a price war, the Indian e-commerce company is girding for battle with a deep-pocketed rival. | | |
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| This past Saturday, protesters gathered in Baton Rouge to protest the death of Alton Sterling , an African American man shot to death while being arrested by white police officers. A video of the event had gone viral, sparking an announced Justice Department investigation and protests this weekend as over a thousand gathered in the streets. | | |
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| LONDON - When it comes to fashion, how far would you go to show your appreciation of your favorite celebrity? Millions of fans choose to dress like their idols. Others buy outfits from the multitude of clothing lines or cosmetic ranges endorsed or designed by Hollywood stars. | | |
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| From Brexit to Black Lives Matter: can fashion be a vehicle for change? And what is the industry doing to address the current social climate? WGSN reports. | | |
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| More than three years after the Rana Plaza factory collapse that killed 1,134 people, Bangladesh is still trying to hold those responsible accountable for their actions. Reuters reports that a court in the country has officially charged 38 people with murder in connection with the accident, the deadliest industrial disaster in Bangladesh's history. | | |
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| On a subtropical island in southern China, a group of cool young fashion designers march to the beat of their own drum. | | |
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| It's 9 AM on a Thursday and 300 young men are lined up along a street in London's Soho. The guy at the front of the line, 18-year-old Nick from Wembley, lets out a sort of pissed off yawn when I approach him. | | |
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| What's hot on newsstands in Tokyo this month? Believe it or not, a 200-page Japanese magazine about life in Los Angeles - reprinted from 1976. | | |
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| Having teamed up with sportswear giants Nike ahead of the Rio Olympics, Jones talks us though his travel-inspired collection. | | |
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| I met Metis's mother in Los Angeles in the summer of 2014. We were introduced by a mutual friend. At that time, Metis, named for the Greek goddess of wisdom, was brand new. She is a curated, big data analytics aide-de-camp -- not quite at the level of artificial intelligence, but close -- and she speaks in a British accent. | | |
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| © Copyright 2016, The REDEF Group |
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