We're actually very excited when we see people saying, 'Oh, American Apparel is back and it looks the same;' for us, that's a compliment because we never wanted to change it. | | | | A promotional image from Heidi Klum's collaboration with supermarket chain Lidl, officially launching Sept. 7 at NYFW.
(Lidl) | | | | | | “We're actually very excited when we see people saying, 'Oh, American Apparel is back and it looks the same;' for us, that's a compliment because we never wanted to change it.”
|
| |
| | rantnrave:// "If you're my friend then you'll buy this." A pair of Phoenix, Ariz., moms made a pretty funny video about the rampant rise of multi-level marketing schemes on FACEBOOK (think AVON or MARY KAY, but millennial). The duo aren't the only ones to comment on the new slew of "social-selling" pyramid models: RACKED did an excellent piece on TYRA BANKS' fan-reliant beauty biz, THE RINGER dug into this "hawker's alley for leggings and shady health supplements," and QUARTZ recently reported on the negative financial and psychological effects these arrangements can have on their sellers. FashionSET: "Pyramid Schemes Get a Social Media Makeover"... Where to even begin with the AMERICAN APPAREL reboot? DHANI MAU went straight to the source—AA HQ—for FASHIONISTA, meeting with the women reshaping the ailed company. Most interesting thing to me: AA is offering two versions of identical items, one made in the U.S., the other abroad, with the domestic version costing $10 more than its overseas twin. "This is going to tell us pretty quickly whether people actually care with their wallets," explains SABINA WEBER, head of brand marketing. From there, the company will adjust production quantities accordingly. It'll be revealing to see what customers choose when given the opportunity—can't wait for that data to drop... There's an IVANKA TRUMP store coming to NYC, located—where else?—inside TRUMP TOWER. Does anyone know which merchant the brand is replacing and how long the space has been empty for? Curious to see which PR firm is self-sabotaging enough to take on press for its fall opening. | | | - Nicola Fumo, guest curator |
|
|
| Be your own boss—with the help of your friends. Avon-like multi-level marketing schemes have resurged in the age of Facebook, but are still risky business. | | |
|
| And what the small team who resurrected it have planned for the still-beloved brand post-acquisition, from supply chain and marketing to pricing and stores. | | |
|
| Companies benefit from the unpaid labor of "social media influencers," but few of those who launch personal brands find the career opportunities they were hoping for. | | |
|
| There's a new way to sell to consumers online, subscriptions. This article discusses who the leaders are in that market, why they are succeeding and why it's anyone's guess right now about what will happen in that market. | | |
|
| A writer considers fall’s modest and voluminous silhouettes. | | |
|
| As the first in Helmut Lang’s Artist Series is revealed, Walter Pfeiffer tells Dean Mayo Davies about the story behind the images. | | |
|
| The convergence of luxury and street culture is more apparent now than ever. | | |
|
| Blonde hair is at least 11,000 years old. The variety we're now most familiar with began as a genetic mutation in northern Europe, where the sun is weak: Light hair allows more vitamin D to trickle in through the scalp, the theory goes, which is useful when the sky is cold and dark. | | |
|
| What to know when you finally move in together. | | |
|
| HBX, the e-commerce site launched by streetwear publisher Hypebeast in 2012, is undergoing its first major branding overhaul. CEO and founder Kevin Ma said he wants HBX, which did $9 million in revenue in 2017, to become more of a shopping destination. | | |
|
| Having already conquered branding, retail, and product, Warby Parker is eyeing new frontiers as it gears up for international expansion and an inevitable IPO. One big opportunity for growth: telemedicine. | | |
|
| Learning to analyse digital demand signals is the key to staying on trend, argues Yarden Horwitz, one of the 10 winners of BoF's Future VOICES Challenge. | | |
|
| It could've gone two ways for Kozaburo Akasaka. The LVMH finalist admitted that fashion wasn't a field he had envisioned himself pursuing; instead it was philosophy that initially won him over. But the study of the mind was not enough for the heart, and eventually Kozaburo took the off beaten path towards fashion. | | |
|
| How two cousins taught themselves everything about the sandal business. | | |
|
| Amazon is worth more than many of the biggest retailers in the U.S. -- like Walmart, Norstrom, Best Buy, Sears, JCPenney, and Target -- combined together! | | |
|
| The new Ikea 'Back to College' campaign plays with the senses through ASMR creating a relaxed state for shoppers embarking on their new path. | | |
|
| It's a trend with five years of retail success. How much longer can the bomber jacket stay on top? And what's next if it does fade? We investigate. | | |
|
| Still, Ms. Gustafson stands by the decision to give the garment a politically charged name. "When you create something, you have to give it a name," she told me on Thursday. "Most of fashion has the most boring names ever because people don't want to have serious conversations in that realm, but it's important that we talk about these issues in fashion." | | |
|
| As the Premier League kicks off, we look at the finest kits, crops and managerial chic that 2017/18 has to offer. | | |
|
| | | | | PnB Rock X A Boogie Wit Da Hoodie |
| | | | |
|
|
| © Copyright 2017, The REDEF Group |
|
|
