Someday, millennials may be horrified when their children want mahogany furniture and doilies and figurines. They may just think it’s horrible. ‘Why would you want that?’
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A fall look from Kappa Kontroll.
(Kappa)
Thursday - August 17, 2017 Thu - 08/17/17
rantnrave:// We know KYLIE JENNER can sell the hell out of lipstick, but did we realize how impactful she is on music, too? "Kylie’s SNAPCHAT has oddly boosted the plays for RUSS, 6LACK, and more, giving her the power of accidental cosigner," writes ETHAN DAVENPORT. I have definitely watched Kylie lip syncing in her car with a friend and thought, "Ooh what’s that song?" I will further admit that I am one of 2,343 people who follows a fan-made SPOTIFY playlist titled "Kylie Jenner’s Fav Songs," 90 tracks culled from Jenner’s social media by some girl named JENNY (thanks, Jenny!). I’m guessing that a lot of people who read this newsletter live in a major city, and it’s easy for us to forget that the millions and millions of people who follow Kylie—and KENDALL, GIGI, BELLA, so on—aren’t exposed to the art, music, and street style one sees in major cities daily. To many followers, Kylie is more than a new beauty standard or a fascinating phenomenon to watch from afar, but a portal of cultural exposure (whether or not you appreciate her brand of "culture")... While American malls crumble, shopping centers are thriving in Mexico... The only vintage millennials aren't into? Furniture... More proof that AMAZON may just be able to crack fashion—or at least apparel. The company quietly launched a handful of private label clothing brands earlier this year, and now sales data is rolling in: One line, a womenswear label called LARK & RO, did $1.9M in the first half of this year. While Amazon still isn't ubiquitous for shopping style online—in the way ASOS and NET-A-PORTER are, for example—what's important here is that customers are slowly warming to the idea of buying clothes on the site. A few months back, I interviewed some folks on the prospect of Amazon Fashion, and the words of MISSION founder and CEO JOSH SHAW ring in my ear every time the company reports good news in its apparel business: "[We] should not have second-guessed [Amazon Fashion], because anything Amazon puts their mind to, they’re very successful.”
- Nicola Fumo, guest curator
hold on
Passion of the Weiss
Cosign is King: On LeBron, Kylie, and Celebrity Influence
by Ethan Davenport
Ethan Davenport takes a look at the celebrity cosign.
Retail Dive
Nordstrom and Macy's: A lesson in surviving the retail apocalypse
by Daphne Howland
They're both department stores facing extreme challenges, both in the midst of major changes. But these two stalwarts may be best positioned to survive.
The Fashion Law
Is the End of Crocs Really Upon Us? Not So Fast
Following a years-long dispute with rival footwear maker USA Dawgs, Crocs has lost a key design patent in its arsenal of legal protections, leaving no shortage of fashion and footwear sites to question whether this is the beginning of the end for ugly-but-popular footwear brand. 
Mixmag
Why the f*** are people waving their shoes at DJs?!
by Louis Anderson-Rich
This new ritual has been seen during sets by Harvey Sutherland, MCDE and Peggy Gou.
n+1
An Alternate Future for the Mall
by Madeleine Wattenbarger
Why shopping centers are booming in Mexico.
WWD
Making Luxury Great Again
by Keren Eldad
Keren Eldad, executive coach and founder of “With Enthusiasm” has several suggestions.
O'Reilly
The impact of design at Shopify
by Nikki McDonald and Cynthia Savard Saucier
Five questions for Cynthia Savard Saucier on how design impacts Shopify’s business outcomes, and tips for improving designer-developer communication.
Business Insider
Walmart reveals the most bizarre top seller in every state
by Hayley Peterson and Skye Gould
Californians love Zyrtec, Ramen noodles are a favorite in West Virginia, and traffic cones are particularly popular in Tennessee.
Street Fight Magazine
Why Premium Media Is the Gold Standard for Brand Marketers
by Tom Kenney
There are media companies and then there are the media companies that deserve brands’ business - the ones that represent a positive baseline. High-quality premium publishers and advertisers know what high-quality environments look like. Consumers know it, too.
TechCrunch
Amazon's private label business is booming thanks to device sales, expanded fashion lines
by Sarah Perez
Amazon has been doubling down on its private label business in recent months, though many of its own brands aren't easily identifiable to consumers as they don't indicate they're Amazon-made products. But these private labels have been gaining steam, according to a new report out this week from 1010data.
let go
FASHION magazine
The Real Cost of Buying Fake Designer Goods
by Isabel Slone
The latest designer knock-offs are contributing to tax evasion, human rights violations and even terrorism.
Highsnobiety
Here's What 'Vogue' Can Learn From Virgil Abloh About Democratizing Fashion
by Mikelle Street
Vogue's "Forces of Fashion" conference gives attendees access to fashion's biggest names for a price. Taking cues from Virgil Abloh's approach may help.
The Verge
Android Wear now belongs to fashion brands, not gadget nerds
by Dan Seifert
Google’s smartwatch platform is shifting from the tech aisles to the department stores.
Think With Google
The secret to successful influencer marketing? Letting go of control
by Kate Stanford
Brita’s latest YouTube ad targeted a millennial audience using social influencer King Bach and NBA superstar Steph Curry.
The Fashion Law
How is the Coach Revamp Really Going?
Following a critic-praised aesthetic revamp under the watch of creative director Stuart Vevers beginning in 2013 and an onslaught of lawsuits aimed at rebuilding the exclusivity around its name and other trademarks, Coach is still working to find its footing on a grander scale.
Quartz
Racist beauty standards are leading women of color to use more toxic products
by Katherine Ellen Foley
Idealized white beauty standards don't just hurt minority women psychologically--they have real physical effects too.
WWD
September Issues: Experts Call Out the Winners and Losers
by Kara Bloomgarden-Smoke
Creative directors weigh in on this year’s crop of covers.
Fashionista
How Stephanie Maslansky Became the Costume Overlord for Netflix's Marvel Universe
by Fawnia Soo Hoo
She also drops some hints on "The Defenders," including what Sigourney Weaver's outfits tell us about the new super-villain.
Apparel Magazine
Why Are Shoppers Choosing Brand Sites Over Retailers?
"Consider this: 27 percent of respondents find virtual try on tools for apparel and accessories very important capabilities when shopping with brand manufacturers online."
Fortune Magazine
Looking for Ivanka Trump Clothing? Check Goodwill
by Lucinda Shen
Consumers are dumping her clothes as much as major retailers.
Marketplace
The one vintage thing that doesn't appeal to millennials: Furniture
by Allison Lee
They're not as interested in those formal candlelight suppers.
MUSIC OF THE DAY
SoundCloud
"Tats on Face"
24hrs featuring Uno the Activist
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@JasonHirschhorn


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