Why is it 'urban' music, exactly? Because it’s non-white?
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Jamie XX at Outside Lands, San Francisco, Aug. 11, 2018.
(Tim Mosenfelder/Getty Images)
Monday - August 13, 2018 Mon - 08/13/18
rantnrave:// Country music is urban music. Or, to be more specific, that’s where its audience lives. Nashville. Dallas. Atlanta. Los Angeles. That kind of urban area. The big kind. I learned this when I was at MTV. Early on, our partners at CMT invited me and my team for a visit, and I quickly realized that was basically the entire reason for the invitation. To challenge our assumptions about who made the music and who listened to it. To check our prejudices. To remind us we are more alike than we are different, and to make us reconsider how we market music and who we're marketing it to. I thought of all that as I read this story about a chorus of calls to stop labeling a certain kind of music "urban." A lot of music tends to get called urban these days. Hip-hop. R&B. Grime. Pop. But not country. The music industry, like many culture industries, has long struggled with issues of nomenclature. At various times over the decades, BILLBOARD has had charts called "The Harlem Hit Parade," "Race Records" and "Hot Black Singles." As if a certain neighborhood in Manhattan, a certain ethnicity or a certain color can describe how music sounds, or how it should sound. The intentions weren't necessarily bad. The Race Records chart, published from 1945–1949, borrowed language from inside the African-American community of the era. Hot Black Singles was a way of either celebrating a community or segregating it, or perhaps both. What none of these labels did is attempt to describe music. "Urban," musically speaking, is a word that no one can pin down and yet everyone knows what it means. It's a euphemism. It's "a lazy, inaccurate generalization of several culturally rich art forms," says radio presenter and SONY MUSIC UK executive DJ SEMTEX. "Is it a quick ass way of not having to say hip-hop and R&B?," asks KOBALT's SAM TAYLOR. "Sure. But, let’s think of another word.” How about "hip-hop" for whenever that's what we're talking about, and "R&B" for whenever we're talking about that? How about "pop," which a lot of the music we tend to call urban undoubtedly is in 2018? How about "country"? How about "TEYANA TAYLOR made this song"?... P.S.: "Country" isn't all that great a name either. It beats "hillbilly," though... BILLBOARD's top business managers of 2018... Judge rejects plea deal in 2016 GHOST SHIP fire, saying the primary defendant has not demonstrated remorse... Math-rock alert: Fibonacci series drumming... Sunday afternoon, I listened to DEPECHE MODE's VIOLATOR on the sound system that I'm pretty sure it was meant to be heard on. It was a very good Sunday afternoon... Sending love to the QUEEN OF SOUL... RIP WILLIAM "BLUE" MILLER.
- Matty Karas, curator
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