The idea is not to block every shot. The idea is to make your opponent believe that you might block every shot. | | | | "Say Hey (The Willie Mays Song)."
(Bettmann/Getty Images) | | | | |  | “The idea is not to block every shot. The idea is to make your opponent believe that you might block every shot.”
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| | rantnrave:// JON JONES failed again. This time a drug test. TMZ says it was steroids. A month ago he was the prodigal son who won back the belt. Now? Who knows. He might never be back. Might as well give the WWE a try. What's he got to lose? At this point, he's lost everything in the UFC. Does this tarnish his beatdown of DANIEL CORMIER in July? Probably. Mostly, it just ruins what could have been a great career. Also leaves the UFC in a lurch. Unless the sample was wrong or tainted, there's another suspension coming. The former champ, DANIEL CORMIER, was walloped so badly he earned the sympathy of a nation in his is-he-all-there post-match interview. If you're counting, that's one star out, another way down. CONOR MCGREGOR, MMA's biggest name, is boxing later this week. Will he come back to the cage? The UFC has had a talent for building up stars out of nowhere but even this is a tough run. What does DANA WHITE have waiting for us now?... How flush is THE ATHLETIC? And how big is it setting its sights? The sports website picked up KEN ROSENTHAL Wednesday. That's a huge acquisition. He might be the best MLB reporter going. The Athletic has been expanding rapidly lately. Subscription-based outlets seem like the future. What sports media outlets have proven that free content and advertising can work? Can The Athletic serve as a model for success? It's swinging big... Absolutely crushing story by LARS ANDERSON about the NJ high school football player who died during a game in 2015. It's easy to paint this as another strike against a dangerous sport but it isn't that simple. High school football is struggling. Participation is down 4.5 percent over the last decade -- and it could get worse since youth league participation fell by 30 percent from 2008-13. There are problems. But Anderson's story doesn't fit into a tidy narrative. It is a picture of a family coping with a big loss and it's hard not to feel their pain... Did they let BOB LEY into the building Wednesday?... Don't even walk into a store if they don't sell hot dogs. | | | - Mike Vorkunov, curator |
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 | B/R Mag |
| It isn't supposed to happen here, in Hometown, USA. It isn't supposed to happen anywhere, but children die after playing football more often than you know. And Evan Murray's family wants you to know the story of his final game. | | |
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 | A.V. Club |
| Prepare yourself for a story featuring the thrills of victory, the agonies of defeat, and the financial incentives that drove these actors to push themselves beyond common sense and make their way into the winner’s circle whenever possible. | | |
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 | The Daily Beast |
| How a varsity sex-abuse scandal threatened to tear apart Small Town, U.S.A. | | |
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 | Vogue |
| Expecting a child and planning a wedding, Serena Williams found herself off center court for the first time in two decades. Don’t expect that to last. | | |
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 | The Ringer |
| A new basketball league and its confident founder claim it’s going to revolutionize professional sports. But first it has to launch. | | |
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 | CBSSports.com |
| The story of a game that had 22 innings, one run, one mascot ejection and so much more. | | |
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 | ESPN |
| Jim McElwain's Gators and Mark Richt's Hurricanes are chasing Jimbo Fisher and the Seminoles, but things just got a lot more interesting with Lane Kiffin and Charlie Strong entering the picture. | | |
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 | Waypoint |
| Shinsuke, where has the romance gone? | | |
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 | The Atlantic |
| The intimacy of the format has the potential to make listeners feel things--and emotional resonance affects how people perceive information. | | |
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 | The New York Times |
| Jones’s failed drug test the day before beating Daniel Cormier to reclaim his light-heavyweight title was an unfortunate twist for both fighters. | | |
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 | Longform |
| “When I was professionally closeted, I was kind of bitter. I didn’t have a ton of empathy. And I don’t think I always asked the right question, because I wouldn’t ask people questions that I wouldn’t want to be asked…I had walls up. I wouldn’t even allow myself to be vulnerable in my writing.” | | |
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 | The Undefeated |
| He might be a coarse, past-his-prime boxer, but plenty of people are still willing to pony up the paper to see 40-year-old Floyd "Money" Mayweather fight again and risk his unblemished record of 49-0. | | |
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 | Yahoo Sports |
| He says he'll return to the Octagon, but how much money does the Irishman stand to gain if he stays in the ring? | | |
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 | Eephus |
| Nike took everything electrifying about major urban marathons--the daring (and at times foolish) pacing, the fierce competition, the vocal crowds, and the beautiful and often challenging courses--and exchanged it for seventeen rigidly paced laps on an eerily quiet Formula One track. | | |
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 | GQ |
| Finally free of LeBron's shadow, the question now is where Kyrie goes from here. | | |
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 | Sports Illustrated |
| The Dodgers might end the season as the best team of all-time, and they're led by a former journeyman who was cut by his last team. | | |
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 | MEL Magazine |
| Despite the NFL and other football organizations saying they’re taking the threat of CTE seriously, no one will fund a CTE-specific version of Dr. Moussa’s work. | | |
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 | The Guardian |
| The free-agent quarterback has been unsigned since March, but the protest movement he launched has only grown more visible in his absence. | | |
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 | The Stacks |
| Wilt Chamberlain would have been 81 years old today. To celebrate, check out this excerpt from Gary Pomerantz’s fine read, Wilt, 1962: The Night of 100 Points and the Dawn of a New Era. After the excerpt, you’ll find a Q&A with the author. | | |
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 | Runner's World |
| Like a lot of things in Alaska, the annual Mount Marathon Race in Seward is famously brutal, even dangerous. Which is precisely why Michael LeMaitre ran it-the last day he was seen alive. | | |
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