AI outlook; Mailchimp founder; Ecom chart; Podcast ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Feb. 10, 2025
Google’s JavaScript SERPs Impact Trackers, AI
Google now requires JavaScript-enabled browsers to view the content of search result pages, effectively “hiding” the listings from organic rank trackers, artificial intelligence models, and other optimization tools.
The world’s most popular search engine began requiring JavaScript on search pages last month. Google stated the move aimed to protect its services from bots and “abuse,” perhaps a thinly veiled allusion to competitive AI.
These changes could complicate search engine optimization in at least three ways: rank tracking, keyword research, and AI visibility.
Impact of JavaScript
Web crawlers can scrape and index JavaScript-enabled pages even when the JavaScript itself renders the content. Googlebot does this, for example.
A web-scraping bot grabs the content of an HTML page in four steps, more or less:
Request
. The crawler sends a simple HTTP GET request to the URL.
Response
. The server returns the HTML content.
Parse.
The crawler parses (analyzes) the HTML, gathering the content.
Use
. The content is passed on for storage or use.
For example, before the JavaScript switch, bots from Ahrefs and Semrush crawled Google SERPs.
Read article >
Bento Elevates Ecommerce Email Marketing
Founder Jesse Hanley says Bento is an artisanal email service provider, akin to a high-end coffee shop.
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New Ecommerce Tools: February 6, 2025
This week's installment includes updates on AI agents, product pages, marketing models, POS tools, payment platforms, and conversational commerce.
Read article >
Charts: AI Outlook, Employees vs. Execs, Q1 2025
Employees worldwide are adopting generative AI faster than their leaders expect, according to a new McKinsey report.
Read article >
From the Archive: March 2009
Quick Query: MailChimp CEO on Email Strategy
Many merchants rely on email newsletters to drive sales, but the performance varies. For suggestions, we spoke with Ben Chestnut, co-founder of MailChimp, an email marketing firm in Atlanta.
Read article >
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