Hive Brands Aims To Become The Whole Foods Of Sustainable Products

New eco-friendly commerce platform Hive Brands hopes to become the Whole Foods of sustainable goods, as well as be the equivalent of the Good Housekeeping seal of approval for ethically made products. The site sells everything from fair-trade chocolate to bamboo toilet paper, and CEO Thomas Ellis tells PYMNTS the U.S. sustainable-goods market is expected to hit $150 billion this year.