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After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat Includes user-generated content and sponsored filters By Lauren Johnson Jeep raised more than a few eyebrows in February when it chose to air its minute-long Super Bowl spot "Portraits" vertically, partly because the creative fit the size of a mobile phone. Now, the brand ...
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This Tool Aims to Help Sales Teams Build Better Pitches This Upfront MediaRadar will now track ad buying across TV By Tim Baysinger Whether it's reorganizing sales teams or combining upfront presentations, TV networks are looking at a more holistic approach this upfront season.
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This Kansas City Agency Created a Smart Baseball That Doubles as a Digital Time Capsule VML's savvy goodwill effort By Lauren Johnson With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday. To engage with ...
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| Adweek Webinar Presented by Teradata |
Control the Content Floodgate: Deliver Individualized Experiences with Brand Consistency and Marketing Agility Wednesday, April 6, 2016, 1 PM ET | 10 AM PT Customers demand content that is personal, contextual and available across a range of channels and devices—creating a deluge of offers and information to produce. Optimizing the content creation process can ...
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Taylor Swift Falls for Instagram's 60-Second Ad Format in Amusing Apple Music Spot The Drake-induced faceplant already has millions of views By Marty Swant In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to Drake and Future. And while the results look ...
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These Are the Brands Slam Dunking March Madness on Social Media Reese's tops buzz around NCAA Tournament By Christopher Heine Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA sponsors and 36 nonsponsors. And heading into this weekend's Final Four matchups, ...
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Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men Reversing an earlier trend By Christopher Heine Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks. And now, at least when it comes to Gen Y, they're using Snapchat a lot more than their male counterparts, according to a ...
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