Plus, John Cena's herd of talking purple cows
| | | | | First Things First | | February 06, 2020 | By Jess Zafarris |
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| | Adobe's Oscars Ad Is a Colorful, Trippy Ode to Creativity | |
| | Adobe’s mixed-media campaign, timed to the 92nd Academy Awards, is themed around democratizing creativity and making its suite of programs accessible to everyone. The spot, created by agency Goodby Silverstein & Partners, takes viewers on a colorful, hypnotic journey through the company’s slate of graphic design, video and photo editing, and web development tools set to “Pure Imagination” from Willy Wonka and the Chocolate Factory. It features imagery made by more than 1,000 creatives using Adobe tools, such as a Make Art Not War piece by Shepard Fairey and a psychedelic illustration of Frida Kahlo by Victoria Pavlov, as well as a appearance by activist Malala Yousafzai and a cameo by Grammy-winning musician Billie Eilish, who will perform at this year’s Oscars. Read more about the creation of the ad and the elements that appear in it. | |
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| | Featured Jobs | Brewco Marketing Group Central City, Kentucky | Rising Tide Interactive Washington, Washington DC | Truth Initiative Washington, Washington DC | WCCB-TV Charlotte, North Carolina | Truth Initiative Washington, Washington DC | | |
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