| | | | | First Things First | | February 26, 2020 | By Jess Zafarris |
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| Bob Iger Steps Down as CEO of Disney, Named Executive Chairman Through 2021 | |
Longtime Disney CEO Bob Iger will step down from the helm of the media and entertainment giant but will remain at the company as executive chairman through the end of 2021, the company said today. Bob Chapek, who most recently served as the chairman of Disney Parks, experiences and products, will take over as CEO, effective immediately. In Iger’s new role, he will direct Disney’s creative endeavors and lead the Disney board through the end of his contract on Dec. 31, 2021. Iger oversaw a radical transformation of Disney, bringing in the Star Wars, Lucasfilm and Marvel franchises, as well as pulling the trigger on the landscape altering 21st Century Fox deal. Most recently, Disney expanded its entertainment empire with Disney+, which has already scored 28 million subscribers. Read more: Iger led the company through a period of expansive growth, especially in its media divisions. On top of Iger's departure as CEO, it was a wild day of news in the TV business: | |
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| Jo Ann Ross on ViacomCBS’ Ad Sales and Upfront Strategy—and Why She’s Not Retiring | |
When CBS and Viacom announced their plans to merge last August, some in the industry speculated that Jo Ann Ross, who had presided over CBS ad sales since 2002, might take it as an opportunity to retire. Instead, settled into her new corner office high up in ViacomCBS’ Times Square building two and a half months after the merger was completed in December, Ross finds herself busier than ever (“there’s not enough hours in the day!”), juggling meetings with company execs, her expanded ad sales team and clients. Some of her first key moves? Simplifying ViacomCBS' go-to-market strategy for clients, keeping the Viacom agency dinners, as well as the traditional CBS presentation at Carnegie Hall. Read more: In her first interview since the merger, she talks about her new role at the combined company. | |
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| | Adweek Promos and Events | Hear From These Leaders at Elevate: AI | |
| | Are you interested in artificial intelligence's role in chatbots, entertainment, customer experience and your marketing strategy? You can't miss Elevate: AI on March 19th in NYC—an entire day of sessions with industry leaders on the future of advertising. Last tickets available. | |
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| Agencies Explain Why They Value Environmentalism | |
"Environmentalism is important to us at T3 as not only do we need to take care of our planet, but we also need to take care of our future generation's planet. Our carbon emissions are out of control, and if we look at it as if it's too big of a problem for just one person, or one company to make a difference, nothing will ever change. Many of our employees have approached us with their own efforts, such as using reusable plates and cutlery instead of disposables for our catering events. We even reach out to CPG companies when they have packaging with excessive plastics. Every single effort matters." —Kasey Mitchell and Kylie Kowalski, office mangers, T3 "Environmentalism is important to Doner because what we do today will affect future generations. The efforts made in one area of our agency influence the entire agency’s outcome. Everyone plays a role in this, in and out of the working environment." —Tom Anderson, director of employee engagement, Doner | | | |
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| | Featured Jobs | KKR & Co New York, New York | Synthesis Incorporated Indianapolis, Indiana | Fohr New York, New York | Illinois Public Media WILL - University of Illinois at Urbana-Champaign Urbana, Illinois | azfamily 3TV CBS 5 Phoenix, Arizona | | |
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