Having Joseph R. Biden as the 46th president of the United States could represent a balm for both ends of the advertising industry’s political spectrum—as well as the American people as a whole.

Unlike the mercurial, bombastic Donald Trump, the incoming president has made consensus and steadiness a hallmark of his campaign.

Brand leaders prize one thing more than shared political sympathies for low taxes and less regulation: They place a premium on stability and loathe abrupt changes in policy. Knowing what’s coming is more than appreciated by businesses, particularly Big Tech players who have been prepping for an incoming Biden administration for weeks. 

Find out what this new normal could look like.