| | | | | First Things First | | November 11, 2020 | By Jess Zafarris |
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| Remembering Mike Yuhas | |
| | A note from Lisa Granastein, editor, svp, programming of Adweek: On this Veterans’ Day, we remember one of our own. We were heartbroken to learn yesterday that Mike Yuhas, Adweek’s indefatigable copy chief for 31 years, died unexpectedly. Mike was a Vietnam War vet who only occasionally would share snippets from his time in the Army. He served from 1968 to 69 as an infantryman in the Mekong Delta before talking his way into the equally unsafe job of combat reporter/photographer way up north on the DMZ. But we knew him as our trusted, if irascible, colleague. You didn’t mess with Mike. He had a thing about ampersands (never use them), Nascar had to be written thusly and forget about serial commas. Young reporters (and that included me many years ago) feared him and his red-ink strokes and unsparing editorial commentary. He was vigilant and principled, and he was hilarious. He’d blow a train whistle to punctuate a newsroom joke, and his spontaneously composed Top 10 lists were cherished. Privately, each of us hoped we’d be immortalized in one of them. Mike was an Adweek institution, a class act and our rock. We’ll miss you, Mike. Please consider paying tribute to Mike and all of veterans with a donation to the Vietnam Veterans of America. | | | |
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| Apple Brings Back John Hodgman as the Face of PCs, a Decade After 'Get a Mac' | |
One of the most iconic advertising characters of all time has returned. John Hodgman reprised his “I’m a PC” role from the widely lauded Apple “Get a Mac” campaign, making an appearance at the end of a 45-minute Apple event announcing some new hardware. The original campaign, which was named Adweek’s Campaign of the Decade for 2001-2010, showed Hodgman alongside Justin Long. Watch: Catch Hodgman’s performance in the video from the event. And a new “Behind the Mac” ad: Apple’s other release yesterday was even more star-studded, featuring a black and white selection of celebrities using MacBooks. The ad is simple, made entirely from found footage, showing that stars like Kendrick Lamar, Gloria Steinem, Billie Eilish, Jonathan Van Ness, Lady Gaga, Serena Williams, RuPaul and more are a “certain kind of person … who doesn’t wait for greatness.” Watch the ad here. | |
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| Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift | |
Nielsen is poised to supercharge networks’ and marketers’ efforts to scale addressable advertising on linear TV by adding addressable measurement to its national TV currency. Its national TV panel will expand to include 55 million smart TV and set-top box devices, which will give Nielsen a larger data set to measure fragmentation. The move will promote adoption of addressable advertising, help marketers monetize their impressions more effectively and result in viewers being served more relevant ads. Why hasn’t addressable already grown more? It’s all about measurement and monetization. | |
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| Antitrust Issues Continue to Plague Amazon | |
In the latest blow for Amazon, the European Commission says the ecommerce company has breached EU antitrust rules by suppressing competition in online markets. It’s not the first time the Commission has investigated Amazon, but this time, it follows the opening of a 215,000-square-foot cargo facility in Germany. Early findings say that seller data is available to Amazon employees and that the company uses the information to compete with the sellers. A global problem: Amazon’s role as a first-party seller alongside third-party retailers on its platform is a recurring issue. The Latest News in Job Moves - Samsung Mobile global executive creative director Jayanta Jenkins is joining Disney to head up content marketing at Disney+ and several linear networks.
- DDB has elevated Roisin "Ro" Rooney and Alex Hesz to new global positions. "I’m rewarding, recognizing and elevating the best talent we have to lead the next stage of our growth," said DDB global CEO Marty O'Halloran.
- Longtime work collaborators Chris Garbutt and Colin Mitchell have departed their companies—agency network TBWA\Worldwide and McDonald’s, respectively—to launch a new creative consultancy called Pltfrmr.
More of Today’s Top News & Highlights: | | | |
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| | Adweek Promos and Events | Today @ Commerce Week: The Media | |
| | On day three of Commerce week, marketing pros take a deep dive into retail, media and data. We'll explore the increasingly important retail media networks to shed light on the data implications of digital shopping – and what it means to maximize your placement on the digital “shelf.” Register for free and tune into hear from industry leaders such as Profitero's President Sarah Hofstetter, Danone's Global Head of Ecommerce Perforance Camille Lavenant, Walmart Media Group's Vice President of Marketing Kara Rousseau, Who What Wear's Chief Revenue Officer Shayna Kossove and more. Register for free and explore the future of commerce. | |
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