| We’ve all heard the song “Imagine” by John Lenon… And no matter where you fall on the political spectrum or how you feel about Mr. Lenonn’s ideas... When you hear the song… You can’t help but… well “Imagine” the type of world he describes. Even if it’s just for a second. And this illustrates an important lesson for your marketing… Anytime someone goes through your content or sales pages… ...You want them to experience the same thing. Your goal is to fire up their imagination and paint a vivid picture of what their life will be like once they implement your solution… If you’re selling business coaching… They should walk away from your sales letter having experienced what it will be like when they make their first million… The sense of pride they’ll feel when they open up their bank account and see 7-figures staring back at them. The joy of going out with their friends for dinner at the nicest restaurant in town… ...And paying for the entire table when the check comes around The smells and sounds they'll experience sitting behind the wheel of their dream car… and driving it off the lot, paid in full. Imagine… And I wasn’t kidding when I said this tactic is so powerful it's been banned by Facebook. As far as Zuckerburg and his crew are concerned… Simply using the word “imagine” in one of your ads… ...Is pretty much the same as dropping an f-bomb or telling someone that they’re guaranteed to make an extra $10k if they buy your course. Facebook knows that your prospect’s imagination is one of the best tools you have at your disposal… ...And if you know how to use it. You can make a small fortune and help a lot of people while doing it. By the way… I’m hosting a Copywriting Masterlcass on August 27th... Where my head copywriter and I will take a deep dive into marketing principles and tactics just like this one… Just imagine ;) Getting 10+ years of copywriting experience... That’s resulted in well over $10 million in lifetime sales (almost exclusively from copy)... Downloaded into your business in a single afternoon. We’ll show you how to get inside your customer’s head… Write “unignorable” copy that grabs your audience and has them begging to buy from you… And generate an instant cash injection for your business by giving you the right words to say at the right time… If that sounds like something that would help you… Just click the link here to register. To Your Success,
Craig | 