Lule Demmissie is the U.S. CEO of eToro, a global social trading platform with 32 million users in 100 countries. Demmissie says: “Think of it as Twitter and then on top of it a trading system and then on top of that a place for people to practice.” Social engagement drives the platform. When users log in, they see a broad feed of user thoughts on the assets, markets and investing. As users navigate to each asset, they gain access to a unique feed that presents user posts related to that specific offering. People can trade crypto, stocks, ETFs and options, the latter made possible by eToro’s recent acquisition of Gatsby, a commission-free options trading app. Futures could be a possibility someday.
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