From Pinewood Derby to Pixel Wars: How Scouting America’s Three Fires Council Navigates TikTok and Tradition
ELMHURST, IL (JLN) – May 23, 2025 – Ron Wentzell, Scout Executive/CEO of Illinois’ Three Fires Council of Scouting America, has a 98% problem. Not a crisis, but a bragging right: 98% of Scouting alumni say the program made them better parents, citizens, and employees. “It gave them an edge,” says Wentzell, referencing “The Scouting Edge,” a new study touting Scouting America’s enduring relevance. But in an era of TikTok and Fortnite, his real challenge is convincing Gen Z that knot-tying beats TikTok challenges.
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