| | | | | John Oliver Is Educating Trump on Major Issues With D.C. Ad Buy During Morning Cable News Shows First spot, about the nuclear triad, aired Monday morning By Jason Lynch Several people have figured out that the best way to get a message to President Trump is to do so via a TV program he is likely to watch, but no one has gone to the lengths that John Oliver has to get a television-based message to the president. On Sunday's Last Week Tonight with...
Read more » | | | | | | | | | | | How CBS’s Racy Campaign Got Bull Off to a Big Start and Huge Ratings Network’s double entendre slogan titillated viewers By Jason Lynch In New York and Los Angeles, it was impossible to escape the billboards for that high-profile new entertainment project featuring an attractive, successful entrepreneur and the suggestive slogan, "He'll get you off." No, it wasn't the campaign for this weekend's Fifty Shades Darker, but a far less likely program: Bull, CBS's freshman procedural drama starring...
Read more » | | After Turning Fargo Into a Brilliant Series, Noah Hawley Aims to Do the Same With the X-Men Universe The showrunner talks juggling Legion and Fargo’s third season By Jason Lynch Three years ago, Noah Hawley did the impossible: he made a TV adaptation of Fargo that held its own with the classic 1996 Coen Brothers film that inspired it. He then topped himself a year later, turning Fargo's second season into the best TV show of 2015. Now the creator is ready for his biggest...
Read more » | | To Revive Viacom, Its New CEO Is Shifting Resources to 6 ‘Flagship’ Networks Bob Bakish will also rebrand Spike By Jason Lynch Almost two months into his tenure as Viacom's new permanent president and CEO, Bob Bakish has unveiled his plan to turn around the struggling company: by shifting resources to six "flagship" networks with global revenue potential. Going forward, Viacom's highest priorities will be on what Bakish called its "flagship six": BET, Comedy Central, MTV, Nickelodeon,...
Read more » | | | | | A+E Networks Joins the Long List of Media Companies Creating Original Series for Snapchat Its first show, the unscripted Second Chance, will debut in April By Jason Lynch At this point, there are more major TV media companies that are in business with Snapchat than are not. A+E Networks is the latest to partner with Snap Inc., announcing today that its in-house agency, 45th and Dean, will develop shows for Snapchat's Discover platform. The content will involve talent and brands from its various...
Read more » | | Reuters TV Releases 4 New Digital Promos, Hoping to Reach a Mobile-First Audience The ads target young professionals who want to stay informed By Sami Main Reuters TV wants to deliver the news to people who live in a post-broadcast world. With the release of four new promotional spots, the publisher is trying to reach its core audience of smart, young professionals who want to stay informed. The ads won't air on traditional television, because, Reuters said, that's not where the...
Read more » | | Disney–ABC Creates a Portfolio-Wide Ad Sales Division, Taps Disney Evp to Lead It Networks will present separately at this year's upfront, though By Jason Lynch Instead of simply filling ABC's vacant ad sales chief position, Disney-ABC has instead enacted broad changes to its ad sales team, combining sales for its various properties into a single division, much as NBCUniversal, Fox and Turner have done in recent years. The company has created a portfolio-wide ad sales division, which will be led...
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