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 | News for Today's Top Marketers |
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| Anomaly celebrates optimism and diversity By David Gianatasio Johnnie Walker, the whisky brand that famously traversed the world, makes stops in American cities like Los Angeles, Santa Fe, New Orleans and Washington, D.C., in its latest campaign from Anomaly, timed to Election Day. Read more » |
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| Snapchat's Imran Khan tops this year's Adweek 50 By Adweek Staff |
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| The anonymous app is speaking louder to marketers By Marty Swant |
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| Intercontinental Hotels, GE, Avion make hefty investments By Lauren Johnson |
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| And 83% want companies to take a stand on issues By Carrie Cummings Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it comes to loyalty, ... Read more » |
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| Engaging stories should tell what products stand for, not what they do By Kaaren Whitney-Vernon Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. Read more » |
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| Undertone's latest format pops in and out By Marty Swant At a time when ad formats like banners and interstitials seem to be increasingly less effective, brands are trying to better balance user experience and marketing goals. Read more » |
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| Featured Jobs | | Progressive Business Media East Coast | | Hearst Telelvision West Palm Beach, Florida | | Bolder Brands Chicago, Illinois | | StellaService New York City, New York (US) | | Zocaolo Public Square Santa Monica | | |
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| Benedict Cumberbatch is so Khool By Kristina Monllos Given Saturday Night Live's love of fake ads, it was only a matter of time before it tackled Apple's "1984." So what did they do with the spot that transformed Super Bowl advertising? They took on ... Read more » |
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| Love of dogs eclipses all By Gabriel Beltrone The U.S. may be embroiled in one of the—if not the—most miserably vitriolic presidential battles in its history. But Pedigree wants to remind Americans that we can all agree on one thing. Golden ... Read more » |
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| Winter joy is a zero-sum game By Angela Natividad Every holiday, British department stores compete for whose ad will wring the most tears out of their customers. Given that this is a pretty crowded race, Harvey Nichols shoots for a category in which it's pretty ... Read more » |
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