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| News for Today's Top Marketers |
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Johnnie Walker's Intense VR Campaign Shows the Consequences of Drunk Driving With a terrifying car crash By Katie Richards While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it's also a time when there's a major concern around people drinking and driving. Diageo brand ... Read more » |
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These Tiny Islands Turned Sheep Into Videographers to Literally Put Itself on the Map Faroe Islands' 'sheepview' videos boosted tourism By Christine Birkner The rocky Faroe Islands southeast of Iceland are home to beautiful cliffs and gorgeous seaside views, yet they remain largely undiscovered by tourists. Until recently, the islands were literally off the ... Read more » |
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Apple Enlists Frankenstein in This Strange, Sweet Appeal for Acceptance This Holiday Not just about friends and family By Tim Nudd A lot of Christmas ads suggest that spending time with friends and family should be the ultimate goal of the holidays. But what about those people who don't have much of either? Read more » |
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This Year's Most Anti-Consumerist Christmas Ad Is Also One of Its Loveliest Edeka finds lighter side after 2015's notoriously dark spot By Gabriel Beltrone It's time for German supermarket chain Edeka's annual Christmas ad. And rather than being super macabre, it's super heartwarming. Read more » |
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James Corden Sings for Sainsbury's in the Chain's Sweet Stop-Motion Christmas Ad Another plea to spend time with family By Angela Natividad Last week, in the ongoing Super Bowl of U.K. Christmas ads, Sainsbury's released "The Greatest Gift." This sweet stop-motion animation story is about Dave, a working cog who just wants to be home for ... Read more » |
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Andrew Garfield Learns How to Hug Properly in This Off-Kilter PSA About Empathy Yeah, it gets a little awkward By David Kiefaber The non-profit organization Youth Mentoring collaborated with Los Angeles-based creative duo Armen Perian and Rosie Geozalian on a project that, if nothing else, dried up some of Andrew Garfield's vanishing free ... Read more » |
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Amazon's Touching Interfaith Ad Appeals to the Better Angels of a Divided World Spot promotes tolerance with a vicar and an imam By Patrick Coffee A quick glance at any news ticker or social media feed might lead one to conclude that ours is a world split by class, race, nationality and political persuasion. Read more » |
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