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Johnnie Walker’s New Spot Toasts Immigrants and Their Grueling Path Toward Citizenship Latest ad in the 'Keep Walking America' campaign By Lindsay Rittenhouse Can the average U.S.-born citizen name one of the writers of the Federalist Papers? Can he or she remember which territory America purchased from France in 1803? (The answers are at the end.) The latest installment of Johnnie Walker's "Keep Walking America" campaign follows a young immigrant's path to American citizenship. In the ad, "Citizenship,"...
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BMW Is Seeking a New Creative Agency for Its Nearly $300 Million U.S. Account It is unclear whether incumbent KBS will defend By Erik Oster, Patrick Coffee Luxury auto brand BMW has launched a full U.S. creative review. A company spokesperson confirmed the procurement-driven review, which comes as incumbent KBS's current contract is ending. The agency declined to comment, and it is unclear whether it will defend the business. The scope of the review involves BMW seeking an agency to handle brand...
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