Panel Discussion: Being Software Defined - Has the industry achieved consensus on a definition for the SDV?
- How do you know what value your customer is expecting from the SDV?
- How can traditional OEMs integrate a digital-first business model? What start-ups or disruptors have a best practice model for this?
- What SDV-enabled features/services should OEMs be focussing on monetising?
- What payment service business models are appropriate for vehicles and appealing to consumers?
Moderator: Francesca Forestieri, Automotive Lead, Global Platform Panellists: Shafiq Urrehman, Tech Lead AI / ML, CEVT David Edel, Supervisor of Technology Strategy, Europe, Ford Stefani Poßner, Managing Director, CTO, Mercedes pay GmbH | 
