| | Hi John,There are just 5 weeks to go until Marketing Week's Festival of Marketing, taking place on Thursday 3 October at The Brewery in London, and I am pleased to share the content programme with you, which showcases how marketing gives you the “Power to Transform.”
We’re bringing together 800 ambitious marketers to hear from 70+ marketing and business leaders who'll be sharing insight and inspiration across 6 main stages and 2 interactive stages. From thought-leaders to change-makers, this day of learning will equip you and your entire team with the tools to help improve influence and impact.
How will we do this? Here are some of our agenda highlights: - On the Marketing Effectiveness Stage, the renowned entrepreneur, investor, sustainable business advocate and star of Dragons' Den, Deborah Meaden will offer her inimitable view on how businesses should approach growth, and the part marketers can play.
- Kerris Bright, Chief Customer Officer at BBC will be talking to Jon Evans, at a LIVE podcast recording of The Uncensored CMO about what she is doing to get the BBC thinking customer-first.
- I will be joined on a panel with Margaret Jobling, Group Chief Marketing Officer at NatWest Group, Jennifer Berry, CEO at Digitas UK and Rebecca Hirst, Chief Marketing Officer for EY UK on when and how can marketers make a difference, using game changing examples of marketing’s impact.
- On our B2B stage, Antonia Wade, Global Chief Marketing Officer, PwC, will offer her informed take on what the opportunities and challenges are in B2B, and how to unlock them.
- Marketing-led growth stories will feature. For example, the rise and rise of Greggs and its building of mental and physical availability, as told by its top marketer Hannah Squirrell.
- Elsewhere, McDonald's UK Marketing Director Matthew Reischauer and Tom Sussman, Deputy Chief Strategy Officer at long term agency Leo Burnett, will unpick the marketing levers pulled in achieving an envious run of growth.
- Success by doing things differently is also covered with Lucky Saint Founder Luke Boase and its CMO Kerttu Inkeroinen on growing a category by increasing entry points and occasions.
- Tony's Chocolonely CEO Douglas Lamont and UK Marketing Lead Nicola Matthews will talk about building a very distinct and different brand.
- The crucial relationship between CEO and CMO will be explored throughout Festival - how to achieve it, and why it matters. Hear from two of the key architects of growth success stories of recent years, Octopus Energy CEO Greg Jackson and Chief Marketing and Product Officer Rebecca Dibb-Simkin. They'll provide the inside story of building a brand and business that has gone from challenger to market leader.
- For those looking for inspiration on how to better transform the careers of you and your team, hear from Marketing Week's brilliant Helen Tupper and Scott Morrison FRSA, Founder of The Boom!.
- Elsewhere, Motorway CMO Naomi Walkland and HSBC's Ucheora Obi-Wheeler will discuss what skills and capabilities will be required of marketers now and in the near future.
- And for those looking to be challenged to think differently there is Marketing Week’s very own Mark Ritson, Helen Edwards, Peter Weinberg and Jon Lombardo on positioning, innovation and strategy.
- We'll also hear from Toby Horry, Global Marketing Director, TUI, Anna Macdonald, Marketing Director, Diageo and Peter Markey, Chief Marketing Officer, Boots UK & ROI at their interactive session, who'll gather their marketing bugbears, lock them away in Room 101 and throw away the key.
Festival of Marketing passes are almost sold out, and are on a first-come, first-served basis.
Secure your pass todayto avoid disappointment.
If you have any questions, please get in touch and a member of the team will be happy to help. I look forward to seeing you at Marketing Week’s Festival of Marketing this October!
Best Wishes,
Russell Parsons,
Editor-in-Chief, Marketing Week |
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