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Dear John,
You already know that finding new donors costs more than keeping those you have. Yet from one year to the next, nonprofits lose more than half of their donors on average.
How can you inspire loyalty to your cause by ensuring each donor has a positive giving experience?
Join the Chronicle and expert guests on September 13 to learn how to identify and cultivate donors most interested in your cause, give them great customer service, and measure the impact of your efforts to retain donors.
Sincerely,
Maria Di Mento Staff Writer The Chronicle of Philanthropy
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