Dear John,

The early-bird rate for our next webinar, Using Behavioral Economics to Raise More Money, ends today.

More and more American nonprofits are analyzing their donors' behavioral patterns, and research in neuroscience, psychology, and behavioral economics can provide insight into why and how people give. By understanding and adopting these principles, your nonprofit can motivate donors to do more for your cause.

Join the Chronicle of Philanthropy on September 12 to learn what it takes to apply behavioral-economic thinking to your fundraising and improve results.

You'll learn from international experts who use decision science to improve fundraising results:

• Bernard Ross, Director, The Management Centre
• Thomas Kurmann, Director of Development, Doctors Without Borders USA
  

They'll share the latest research and examples from Unicef, the Alzheimer’s Association, U.S. Olympics, and Doctors Without Borders that demonstrate how following the principles of behavioral economics can help boost revenue from digital ads, donation pages, online campaigns, and more.

Can't make it on September 12? Simply register today and watch the webinar in our on-demand library. Reserve your spot now to save 20%.

Sincerely,

Nicole Wallace
Senior Editor
Chronicle of Philanthropy

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Washington, D.C. 20037

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