Hi John,

About half of advertisers plan to increase their spending on connected TV, social media, and retail media to take advantage of the first-party data found on those channels, according to an IAB survey. With signal loss disrupting traditional measurement methods, adapting your strategy is more important than ever.

Join me for a special, 2025 trends-focused Meet the Analyst Webinar on Thursday, November 14, 2024 at 2pm ET / 11am PT to learn:

• Why retail media networks attract more programmatic ad spending. 
• How marketers are tackling measurement challenges on the open web. 
• The key components of an effective measurement stack in 2025.

Stay ahead with an ad measurement strategy built for what’s next.

REGISTER NOW

See you soon,
Evelyn Mitchell-Wolf
Senior Analyst
EMARKETER

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