Hi,
For the past 4 years, I have been co-hosting event industry podcasts. What I love about conducting these interviews as well as listening to podcasts is the seemingly unrehearsed nature of the conversation. It's like a secret way to listen in on what's really happening.
I recently sat down with Tennessee-based event agency, LEO Events to discuss how they worked with a (relatively) small Alabama-based pharmaceuticals company to completely overhaul their annual sales meeting.
Inga Hunter of Kowa Pharmaceuticals was tasked with gathering the entire sales team, many of whom work remotely. In three short days, the company needed to not only communicate the goals for the coming year, but make bold statements about who they are and the overall corporate culture.
Tune in and learn how Kowa partnered with LEO Events to turn an otherwise ho-hum annual sales conference into a signature event that produced measurable results.
Given LEO Events' experience and success working with some the largest brands in the worldâWalmart, Sherwin-Williams, and Auto Zone to name a fewâit's easy to understand why Kowa Pharmaceuticals was eager to work with them.
Got any feedback? Please let us know!
Regards,
David Adler
C.E.O. and Founder
BizBash Media, Inc.
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