Hi Communicator,

I have an important question for you, what have you done for your members lately?

As you know, members appreciate having a strong organization representing their interests, but they are also impatient and demanding. Driving home the value of membership is a daily task for association communicators.

It’s time to position your association as the best source of truth for all things in your industry or profession. Join Ragan and the Ragan Consulting Group on November 30 at the Turn Your Association into a Media Powerhouse Workshop for an in-person one day event at the historic National Press Club in Washington, D.C.

You’ll learn how to:

• Organize your communications team into a working newsroom.
• Align your content with your association’s mission and goals.
• Be a better reporter on your industry.
• Break news.
• Improve how you pitch stories and other content.
• Transform your online newsroom into a branded content hub.
• Develop an e-newsletter to deliver your news to subscribers.
• Revamp your social media strategy to deliver your best content
• And more. View the full agenda.

We designed this workshop specifically for association communicators, who serve a built-in audience with high expectations but must also appeal to prospective members, media and trade press, policymakers and other influencers.

I hope to see you there! Discount group rates are available for groups of 2 or more from the same organization. Contact me for group registration. Reserve your seat by November 18 and save $100!

See you soon in Washington, D.C.!

Kim

Kimberly Egan
Marketing Manager
Ragan Communications
kimberlye@ragan.com