Hi there,

I hope you’re doing well, you may have seen this in the newsletter on Monday but our CEO is hosting a special edition webinar next week on “friction,” those times when technology gets in the way of productivity. We believe IT can and should fight technology-related friction at all costs.

At the end of the day, moving toward a more frictionless workplace will drive revenue and increase productivity by getting people to work faster, without any blockers.

Register Here: Friction: The #1 Killer of Workplace Productivity

Wednesday, April 12, 2-3PM ET

We’ve hosted dozens of webinars over the past 5 years and this one is one of our most anticipated yet (over 500 people have registered already).

Here are some of the responses we’ve received over email and Twitter:

• “I agree with your concept of ‘friction’. I know this by the amount of times I have banged my head on my desk when my computer has decided to do something that has nothing to do with what I want, and I’m helpless to stop it.”
• "Thanks for letting me know about this event, I've just registered and very much looking forward to it, it's a subject close to my own heart!"
• "looking forward to the webinar! I love the concept of ‘friction.’”
• "The #1 Killer of Workplace Productivity. Nailed by @davepolitis @BetterCloud" (via @cmagnussen on Twitter)

I hope to see you there!

Best,
Scott

P.S. In case you haven’t joined, we’ll be taking questions and hosting discussion in BetterIT, our Slack-based community for IT professionals. Over 1,100 people have joined since we launched it 6 months ago. Feel free to post any questions in advance in #webinars.

Scott Solomon | Strategic Content Manager

330 7th Avenue, 14th Floor, New York, NY 10001

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