Dear Mr Voornaam Voornaam Achternaam

Today, we are relaunching our brand under the tagline: Move Beyond.

This represents an ambition to move past our previous achievements, and aim for higher levels of service and product excellence.

It is a big challenge – but we believe it is the right one at this time. For you as our customer and for us as your airline.

While this tone may feel new, we believe it captures an enduring spirit that has driven our evolution, from a small regional carrier to one of the world’s top international airline brands.

Today, our comprehensive global network is served by one of the most modern fleets in the sky. And a team dedicated to take our service to ever higher standards. These elements, combined with continued investment in our customer experience, give us the confidence to make this commitment.

With this ambition in mind, over the coming months and years we will be announcing new products and services to make that Cathay experience even better.

Discover what ‘Move Beyond’ means for you.

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