| | | | | Jon Stewart Makes Surprise Late Show Visit to Blast Trump’s ‘Exhausting’ Presidency ‘The presidency is supposed to age the president, not the public!’ By Jason Lynch Jon Stewart has finally weighed in on Donald Trump's first 11 days as President, dropping in to Tuesday's Late Show with Stephen Colbert to blast the Commander-in-Chief--and implore viewers that "all actions will be necessary" to survive his presidency. Stewart, who is an executive producer on Colbert's show, shared what he claimed were the president's...
Read more » | | | | | | | | | | | Fox Is About to Learn Whether the 24 Franchise Can Survive Without Jack Bauer Network is pulling out all the stops to relaunch the franchise By Jason Lynch Fox hopes that its Super Bowl telecast breaks ratings records on Sunday, Feb. 5 (topping the 114.4 million who watched two years ago on NBC), but the performance of the show that follows it is even more important to the network's long-term bottom line. That's when Fox will launch 24: Legacy, its eagerly awaited reboot...
Read more » | | For Its New Series About a Detroit Ad Agency, Comedy Central Partnered With Motor City Brands Like Chrysler Detroiters offers big integration opportunities By Jason Lynch Comedy Central's new comedy about a Detroit-based ad agency has lined up a trio of partnerships with Motor City brands for its first season. Premiering on Tuesday, Feb. 7, Detroiters features a seasonlong integration with Chrysler, while Little Caesars Pizza and Quicken Loans both appear in the season finale. Sam Richardson and Tim Robinson, both...
Read more » | | Bryan Cranston Only Resurrects Breaking Bad’s Walter White if the Script Is Just Right He revived the character for a Super Bowl ad and SNL sketch By Jason Lynch Bryan Cranston's most iconic character, Breaking Bad's Walter White--spoiler alert--didn't make it out of that show's memorable series finale in 2013, but the actor has now resurrected him twice since his demise. White, a high school chemistry teacher turned meth kingpin on the AMC drama, has made two surprise appearances: on an Esurance Super Bowl...
Read more » | | | | | Nielsen Modifies Its Total Content Ratings Rollout, With ‘Limited’ Release on March 1 Publishers will only be able to share their own data publicly By Jason Lynch One month after NBCUniversal asked Nielsen to put the brakes on its Total Content Ratings (TCR) rollout, the company has decided to modify its plans for making the new metric publicly available. Now, instead of the release schedule it announced in September, in which all metrics would be available to all Nielsen clients--including all networks,...
Read more » | | Animal Planet and Pedigree Add VR and Branded Content to This Year’s Puppy Bowl For its 13th year, the telecast has 10 sponsors By Jason Lynch Animal Planet's mantra heading into the Puppy Bowl--its annual telecast featuring puppies playing football, held a few hours before the Super Bowl--is always, if it ain't broke, don't fix it. "We stick with what really works for us: putting puppies that are available for adoption up onscreen and letting them do their thing. That's been...
Read more » | | Super Bowl Ad Tracker: All About 2017’s Commercials A frequently updated roster of the Big Game's brands By [ ] Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies that created them. With 30-second ads reportedly costing at least $5 million, this is essentially in line with what CBS sold...
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