Basecamp's business is making software not making a social impact, writes Basecamp CEO and co-founder Jason Fried. In this article, Fried outlines the company's revamped vision -- including an end to "paternalistic benefits," 360 reviews, and political or societal discussions at work -- and how these changes affect its workforce.

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I cheered when I read today’s top story penned by Basecamp CEO Jason Fried about changes the company is making and why. I especially appreciated the part where he reiterates the company’s product focus.

“We make project management, team communication, and email software. We are not a social impact company...We don't have to solve deep social problems, chime in publicly whenever the world requests our opinion on the major issues of the day, or get behind one movement or another with time or treasure. These are all important topics, but they're not our topics at work -- they're not what we collectively do here.”

He goes on to say that Basecamp supports employees championing causes that are important to them. “But that’s their business, not ours,” he says.

Preach, Mr. Fried.

We’re swimming in treacherous social and political waters these days and the undertow can suck you in quickly, if you’re not careful. Basecamp’s approach may draw some ire but the idea behind it is laudable.

Thoughts? Let me know. And pass along this link to anyone else you know who should receive this brief.