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Social Media & Newsletter Analytics

July 2023

It's always slow in summer, but this year it's been a content drought from MIT News and elsewhere. Consequently, we skipped the newsletter for June, and things were a bit quiet on social media. We're picking back up in July, though.

Also note that at some point I'll start calling Twitter by "X" if Elon Musk's rebranding exercise sticks.
Newsletter

5,078

were sent an email

11

unsubscribed

2,285

opened the email

46.2%

open rate (28.9% industry average)

219

clicked on a story

4.4%

click rate (3.4% industry average)

Top three stories:

  1. IntereSTING Cancer Vaccine Developments, 69 clicks
  2. Brain Cancer Breakthrough, 55 clicks
  3. A Boost for CAR T Cell Therapy, 46 clicks

See last month's newsletter.

Twitter

30,889

follow us on Twitter

458

more than last month

27,287

saw our posts

25,230

saw our posts last month

62

engaged with our posts

32

engaged with our posts last month
Top Twitter Post

11,624 people saw the post

254 interacted with the post

7 interacted with the post
LinkedIn

5,704

follow us on LinkedIn

307

more than last month

37,882

saw our posts

6,381

saw our posts last month

673

engaged with our posts

57

engaged with our posts last month

Top LinkedIn Post


12,402 people saw the post 

476 clicked the link

207 reacted to the post

26 reposts
Instagram

2,101

follow us on Instagram

237

more than last month

3,602

saw our posts

799

saw our posts last month

322

interacted with our posts

87

interacted with our posts last mongth

Top Instagram Post

1,448 people saw the post, 140 interacted with the post
Facebook

4,355

follow us on Facebook

2

two more than last month

3,149

saw our posts

532

saw our posts last month

62

interacted with our posts

10

interacted with our posts last month

Top Facebook Post


832 people saw the post

18 interacted with the post
Twitter
LinkedIn
Instagram
Facebook
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