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NFM
DIGITAL
EDITION
Editor's note

What's normal? 
Don't expect a new or return to normal—expect retail. 

I remember looking forward to 2020 with enthusiasm. Then, well, we know what happened a few months in. The world changed. It was challenging. It remains so. But I remain hopeful we have all changed for the better. Now, 18 months later, retailers I talk to still feel a little stuck in COVID-induced craziness.
 

Keep reading
Christine Kapperman Christine Kapperman
Editor-in-Chief,
Natural Foods Merchandiser
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Industry incubation
A lot goes into starting a company—time, capital, resources. For a natural products entrepreneur, this can get overwhelming, fast. Most want to get their products on retail shelves, but the path to shelf isn’t often paved. In the past few years, a groundswell of accelerator and incubator programs have sprouted up across the country to help make the path a bit smoother for innovative brands. From big food companies to small, regional organizations, these helpers provide relevant resources and relationships to foster retail viability.


Read more
 
 

Independents adapt and grow

Many independent natural retailers saw
a significant sales boost in 2020 as consumers stocked up on shelf-stable foods to cook at home, shunned restaurant dining and focused on their health and nutritional needs.

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