MEASUREMENT

How to take your measurement to the next level in 2023

This should be your big new year's resolution.

WEBSITES

How PR professionals can help with Google’s EEAT

PR has a vital role to play in SEO.

WRITER’S PASSPORT

4 ways to reuse your own content

Because why reinvent the wheel?

MARKETING

5 predictions for marketing tech in the year ahead

This year certainly mirrors the famous Dickens quote, “It was the best of times; it was the worst of times.”

DAILY SCOOP

Gen Z’s views on ad tracking, a history of TikTok and more

Plus: How social networks responded to Twitter’s ban.

LEADING NOW

How to be a humane leader

Real leaders are real people.

SOCIAL MEDIA

4 new social media features you need to know about this week

Updates from Instagram, TikTok and Reddit.

DAILY SCOOP

2023 infographic trends, Twitter is now run by poll and more

Plus: Media predictions for the new year. 

PR

PR Daily’s top 6 trends for 2023

Making predictions for the last three years has been pretty pointless. But let's try anyway.

RESEARCH

Benchmark your communications wins — and challenges — for the year

Before taking Ragan’s 5^th Annual Benchmark Report, here’s a look back at last year’s most prescient findings.

EMPLOYEE ENGAGEMENT

How to manage negative Glassdoor reviews

Including the all-important question: To respond or not to respond?

DAILY SCOOP

Twitter suspends prominent journalists, SKYY wants to pay for your wedding and more

Plus: Add some meta to your ads. No, not that meta. 

PR DAILY AWARDS

PR Daily Award winner: Social media drives attention to Hallmark holiday movie

Hallmark used the power of social media to gain visibility and drive engagements through a sweepstakes contest that promoted a special two-part movie event.

INTERNAL COMMUNICATIONS

The key to organizational resilience is next-level internal comms

Internal comms has grown so much in the last few years. Now it's time to push even further.