June 12 - Inside Mary Meeker's latest report | Kind bites into Clif Bar

Last Wednesday at 17:32


Text only:

Kind campaign bites into Clif Bar over nutritional claims; Unilever helps bankroll influencer marketing platform CreatorIQ; Birchbox campaign positions brand for inclusive self-care push; Challenging the definition of brand safety


View online
|
Sign up
|
Forward
 


Marketing Dive's Top News


 
Daily edition
| June​ 12,​ 2019
 
  


BROUGHT TO YOU BY — Signal
 

Analyst Webinar: Marketing in the Moment


Join Forrester and Signal Thursday, June 13 for a live webinar covering how real-time data keeps brands in lockstep with customers.
Register today.
   
 


What marketers need to know from Mary Meeker's 2019 Internet Trends report


 

The closely watched annual presentation shows how growth is slowing or getting harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.


 
 


Kind campaign bites into Clif Bar over nutritional claims


 

The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products.


 
 


Unilever helps bankroll influencer marketing platform CreatorIQ


 

The contribution to Series B funding for the firm comes one year after Unilever pledged to fight influencer fraud and amid a growing push to only work with trusted digital partners.  


 
 Sponsored Content by Quad

 
Meeting consumer expectations – the secret to on-time, on-brand content creation.
 
 


Birchbox campaign positions brand for inclusive self-care push


 

With company research supporting the need for consumers to take time for themselves, the brand launched a cross-channel campaign called "You" that includes TV.


 
 
Opinion


Challenging the definition of brand safety


 

While the industry settles on what brand safety means, companies are finding fresh ways to define the idea based on their individual values, writes Sovrn's Jeff Meglio.


 
Read more news
  


What We're Reading


 
 
AdAge
 


MillerCoors balks at an industry-wide beer campaign as it fights with AB InBev


 
 
Adweek
 


What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus


 
 
MediaPost
 


Dentsu Aegis Cuts Ad Spending Forecast


 
 
The Wall Street Journal
 


Google Axes Lobbyists Amid Growing Government Scrutiny


 
Suggest a story we should read
  

Dive Into a Topic


  
Marketing Tech
 
Creative
 
Social Media
 
Video
 
Analytics
 
Executive News
 
Mobile
  



 

Share Marketing Dive with others and get rewarded.


 

You've referred 0 readers.


  

To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5582f50115dd96fe3776b85c


 
 
 


More Than A Newsletter


  

Related Publications


Mobile Marketer
|
Social Media Today
 

Connect With Us


Twitter | Facebook
 

Editorial


Contact an editor | Meet the team
 

Advertising


Contact our team
 

About Marketing Dive


Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications.
 
Sign up for the newsletter
 



This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to newsletter@newslettercollector.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.
 


Sign up | Manage subscription | Advertise with us | Submit story tip


 

Deel deze nieuwsbrief op

© 2019