June Monthly Briefing: Taking a political stance Our views on what matters |
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It’s becoming ever more difficult for businesses to stay silent on issues that historically have sat firmly in the political domain, or that companies were able to ignore.
LGBTQ+, sexual harassment, abortion and immigration are just some of the issues on which businesses are being forced to take a stance, and not because of public pressure or the actions of campaign groups. It’s employees who are increasingly looking to the leaders of their business to use their voice and take a stand on political and social issues that relate to their business activities, corporate purpose and institutional values.
Many business leaders will see this as a challenge. Others however, are recognizing the opportunity this presents to authentically demonstrate how their purpose and values as an organisation aren’t simply well thought-through and carefully crafted pieces of communication but are what the business genuinely stands for. While this will inevitably alienate some customers and even employees, it will also engage others, and it’s increasingly what’s expected of businesses. Will the risk of not taking a stance be worth it?
Neil Davy CEO, Corporate Citizenship  |
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