Mark Ritson's session revealed
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| | | Marketing Week’s Festival of Marketing will bring together some of the brightest minds and critical thinkers in marketing and beyond! We can now exclusively reveal details of Mark Ritson's headline session, continue reading to find out more...
The Agenda at a Glance showcases just some of the hyper-relevant content and experiences available. Plus, with 40+ sessions planned, there’s plenty more still to be revealed! With limited discounted passes available, take advantage of the early bird rate and save £50 before they sell out. |
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| Your Marketing Scorecard
In this interactive, entertaining and practical session Mark Ritson will challenge the audience to score their own marketing capability with ten tests of their current approach. He’ll review and explain each test, ask the room to grade their own efforts and then review the result.
Speakers: Mark Ritson, Marketing Week |
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Unlocking B2B Growth: A contrarian view of how to deliver greater impact
B2B is often seen as an “other” in marketing. A complex, opaque job where marketing fundamentals do not apply. Through their columns in Marketing Week, Peter and Jon regularly dismantle received wisdom and debunk accepted practice. Join this session as they share their view of what works and doesn’t, what will lead to greater impact and not.
Speakers: LinkedIn |
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| Marketing Room 101
There is no shortage of buzzwords and bad practice in marketing. If marketing is to power growth for business, what must we dump to make this a reality? This interactive session will see three marketing luminaries gather their most hated marketing jargon, lock them in Room 101 and throw away the key.
Speakers: Tesco |
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