Festival of Marketing

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The 2025 Festival of Marketing is shaping up to be our most impactful yet. Across seven stages, we’re bringing together industry giants, future leaders, and tactical experts — all focused on helping you seize the opportunity and make more of marketing.

Here's a look at some of the sessions we've got in store for you.

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🔍 Inside P&G’s growth playbook

Taide Guajardo, Chief Brand Officer, and Matt Thomas, Senior Director, Brand & Media at P&G Europe

13:30–14:00 | Stage 1: Effectiveness in Action

Procter & Gamble shares how it drives brand and business growth by focusing on expanding entire product categories, not just market share. Learn how to use deep consumer insight to drive success for your brand too.

🎬 Video in B2B: Brand-building and lead-driving

Lea Schremmer, UK Marketing Manager at PlayPlay

14:15–14:45 | Stage 5: Excellence in B2B

This session will break down the evolution of B2B video marketing through the lens of scale, cost-effectiveness, and the rise of AI, showing how even lean teams can deliver content that both builds trust and drives leads.

🧠 The Big Picture: What should the future marketer look like?

Steph Osiol, Global Director of Marketing Analytics at Sage & Bomo Piri, VP Brand at Native Instruments

11:00–11:45 | Stage 3: The Future Marketer

Join some of Marketing Week's Future Marketing Leaders, sponsored by Digitas, as they each present their case for the essential skills marketers will need to deliver impact in the future. This interactive session will also give you the chance to share what will be required to be an effective marketing leader.

🔥 Marketing Room 101: A Customer Special

Kerry Curtis, Brand Development Officer at Total Fitness & Sonia Sudhakar, Chief Engagement Officer at Macmillan Cancer

11:00–11:45 | Stage 4: Delivering for Customers

Tired of customer clichés and jargon overload? Our speakers will banish their biggest customer insight irritations to Room 101 — and you’ll get the chance to add your own too!

Each session at Festival ties into our wider mission: To empower marketers to build better brands, enable them to tackle the challenges they face, and to seize the opportunity to become the best marketer they can be!

If you have any questions or want to know about our Team Pass discounts - we're happy to help! Get in touch here.

We hope to see you there!

The Festival of Marketing Team
festivalofmarketing.com

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